Productivity for Profit

Becoming more productive means becoming more profitable. One option is to do the same number of activities but in less time. Let’s say your time is worth $100 per hour and you make $1,200 for 12 hours of work. If you do the same amount of work in less time, you are now making the same amount of money but doing it in six hours a day instead of 12. Instead of your time being worth $100 per hour, it is now worth $200 per hour. The dollar value of your hour has just doubled.

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The Art of Operating a Successful Team

Every company dreams of having the perfect well-oiled machine with self-sufficient employees. We just don’t live in a perfect world. But this dream of a well-oiled machine of a team can be achieved fairly simply. It takes trial and error, of course. And it’s going to be painful along the way. You’re not going to get it right the first time around (or the second, third, fourth or fifth, sadly). But stick with it. Keep pushing new practices and ideas that work for you and your business, and you will find success for your team.

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The Power of a Solid Business Alliance

Strategic alliances in business can make major differences in the success of all parties involved if done correctly. This is true for just about any industry, but is often overlooked in the arts. It should never be about competition as much as it should be about synergy (a business buzzword that usually makes my stomach turn, but stay with me here). Aligning your photography business with someone else’s can be the injection of energy you were always looking for if you’re open to it and go about it the right way.

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Your Dream Studio: Choosing Your Business Model

If you’re reading this, it’s because photography is your dream job. It’s probably not because you dreamed of editing images until 1:00 in the morning while the rest of your family sleeps. If we’re going to build our dream job, it’s got to fit within our dream life. So what does your dream life look like? The goal is to work to live instead of live to work. Let’s figure out how to make those dreams a reality. It starts with having a clear idea of your business model, volume and margin.

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5 Things We’ve Learned From Owning a Shared Studio Space

When Jeff and I created The Shoot Space, we were the first shared-studio concept in Wilmington, North Carolina. We’ve managed to put our own spin on the share concept and keep it going for five years so far. Since those early days, several shared-studio concepts have come and gone in Wilmington. In this article, we share what we’ve learned and offer some tips on creating your own shared space.

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3 Personality Types in the World of Business Referrals

As any geek can tell you, the entire world can be broken down and referenced within the confines of the Star Wars saga. Therefore, young Padawan, the practice of professional mingling, aka networking, is covered. There are lots of stories about people meeting and finding significant business relationships, but this road is treacherous and filled with people who wield deadly laser swords. Here are the three personality types you will encounter while milling about looking for that ideal relationship.

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More Building Blocks for a Stronger Business in 2018

I started 2018 talking about the "slow season," and the wealth of opportunities it brings to set the stage for the new year. Just because business might be a little light this time of year doesn't mean you can sit back. It's time to get busy building future business. We've hit on your skill set, website and blog. I want to wrap up the first quarter with a mixed bag of ideas to help round out your business and set the stage to make 2018 your best year yet.

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Convincing the Unconvincible: Client Education That Works

If we’re honest, client education is probably the scariest thing about running a photography business. Always having to justify our value to a bargain-hunting bunch of incredulous consumers just seems cruel. Welcome to the professional world, my friend. Don’t let it get you down. But do get ready to work hard and reshape the way you communicate. As business owners, we wear so many hats, including “director of public relations”—perhaps the most important of all. Convincing the unconvincible is an art and a science. To become anything more than just another starving artist, you need to become an expert at convincing. Here’s how and when to do it.

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Open More Doors Through Better Sales Messaging

Sales can be scary. Sales means different things to different people. For some, sales can feel pushy or slimy. What comes to mind when you think car salesman? This is not the most positive way to look at sales. It can create internal challenges when it is time to sell your own services or products. We reframe selling as sharing, which is a much more positive approach to sales. If you have a good product or service and believe it can help others, why wouldn’t you want to share it? If you hold back on sharing, you might prevent someone from having a good experience. When you look at selling as sharing, it shifts your mindset that selling is a good thing that you need to do in your business, and it doesn’t have to be so daunting. Selling begins with your message and how you share what you have to offer. When the messaging is done correctly, your potential clients will be seeking you out for more information.

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