Customize Your Senior Portrait Sessions and Make More Money

If there is one thing I have learned from photographing Senior Portrait Sessions it’s that high school classes are now just a tiny portion of their lives. Participating in diverse activities from art classes to ballet, to sports, to speech competitions, to theatrical productions, these 16- to 18-year-olds pack their schedules to the maximum.

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3 Easy Tips for Starting a Senior Model Program

Have you heard that the high school senior photography market and model programs are dying? I have … many, many times! Even from a photographer-specific business coach I once paid—needless to say, that didn’t last long. Let me tell you, those rumors have been around for several years, and they’re still wrong. So if you’ve heard that before, I have great news! As long as there are teenagers graduating high school, parents seeing their babies growing into adults, and professional photographers willing to provide a phenomenal experience for the senior and parent, there will be a market for high school senior photography and model programs!

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The Senior Experience

The senior photography industry is constantly changing. Looking through the history of senior portraits, it seems that each decade represents a new trend in the industry. In the 80s, we saw “Glamour Shots” as senior portraits—feather boas, leather jackets, bright backgrounds, and a soft glow on the images. The 90s brought in more casual studio portraits complete with large numbers to represent the graduation year, high key backgrounds, fake brick walls, and those lovely folios that held six or eight or more wallet-size photographs. The 2000s started the trend of casual outdoor portraits in addition to the studio options. The studio portraits also included more options such as sports. The 2010s saw a big push into model programs and high fashion looks complete with hair and makeup options, with outdoor portraits being the norm.

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The Evolution of Senior Photography

High school senior portraits have evolved over the years to some incredible new heights. Gone are the days of sitting in the studio and posing behind a fake ivy wall. Today's seniors want style, fashion, hair and makeup. They want an experience that they will never forget. Remember, we are living in the experience economy. Consumers are willing to shell out big bucks for that one-of-a-kind experience. We have been shooting high school seniors for almost 15 years now. In order to stay relevant, we have to adapt to today's consumer. We live in a Snapchat, Facebook, and Instagram world. These teens want to live that influencer life, and my job is to give them amazing images that make their friends jealous, but most importantly to provide them and their families with an experience they want to brag about.

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9 Tips to Creating an Amazing Client Experience for Seniors

After the excitement of the shoot day itself, the seniors can’t wait to see their images! In-person sales sessions are the way to go to be most profitable while providing the most valuable thing to your client—printed products. Even in these days of digital images and social media, teens still love choosing images for their albums and wall art. I recall one of my seniors recently saying at her order pickup, “Seeing them on the TV was cool, but seeing them in the album is completely different. This is absolutely amazing.”

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