Show It To Sell It: How to Shoot to Sell Large Wall Prints with Lisa Jones
Are you designing and selling wall art to your senior clients? No? Why not?!
When a client books me for a senior portrait session, I automatically assume they are going to purchase wall prints, among other printed products that I offer. How do I know that? Because I make the end result of their session part of every conversation from the first inquiry.
Part of my senior portrait experience includes an in-person consultation before they even book the session. This meeting, which takes place at my home studio, allows me to get to know my client before I pick up a camera to photograph them. It also allows me an opportunity to show off the various printed products that I offer. You absolutely must show what you want to sell! I have a variety of my best work displayed on various mediums and none are smaller than a 16×24” in my sales room. As I show off the various printed options, I talk to my client about what I can create for their walls with enthusiasm because I do not sell or display any product that I don’t love. My excitement is authentic because I love the products that I have chosen to offer my clients. This creates excitement and desire in my client which, in turn, makes the sales process very easy.
Knowing my clientele is key when choosing products to offer. I live in the deep South, where many things are still very traditional, so the majority of my clients still choose a traditional studio portrait of their senior to display in their home. My top selling product is a framed portrait printed on watercolor art paper. The framed prints fit very well with the décor of most homes in my area and very well with the aesthetic of my studio artwork. Other printed wall art that I offer includes metal, acrylic and a suede canvas wrap. Once I have a good idea of what my client is drawn to and what their intent is for the wall art, I can suggest products that best fit their needs. If I know my senior wants an edgy Sportrait and that Mom intends to hang it in the senior’s bedroom, most likely that client will go home with a large metal print. Every piece of wall art that I sell leaves my studio ready to hang on my client’s wall. I feel that anything less is offering an incomplete service to the client.