Senior Photography in a Covid World with Sal Cincotta
Covid-19 changed the Senior Photography world and there is no going back. The definition of “normal” is so far gone, I doubt it will ever return. So, what does that mean for us as photographers? Should we pack up shop? Quit? Work for free? Come on now. As a reader of anything Sal Cincotta, you know I would never advise you to quit or give up. This is a time to reinvent yourself and your studio.
Is it going to be easy? No, of course not. The alternative is unacceptable. So, let’s step back and try to take a fresh look and a best guess as to what the future may hold. In the end, that’s all we can do. Adapting is key to success here.
We have to put families at ease. Everyone is on edge. You can catch Covid from a countertop at your local restaurant, from a dry napkin, from a sneeze 90 feet away, from your aunt’s garage, from a plane, but not from Walmart… RELAX everyone… It’s a little humor here. My point is, people are scared, confused, and concerned about how to move forward without putting their health and that of their families at risk.
Our job is to help them feel safe. We can do this in a multitude of ways. Wear a mask, have sanitization stations in your studio, keep your distance. These might be small gestures, but regardless of whether you believe in them or not, we should care about the people in our circle and keep them at ease. Everyone is in a different place in life. It’s not for us to judge.
At our studio, we have been shooting and ensuring our customers feel safe. First, we educate them on the things we are doing. We sanitize our studio after every shoot. We wear masks. We maintain distance. If hair and makeup is involved, they are wearing masks.
Bottom line, check with your clients and keep them informed of how you will maintain safety when they are working with you.