How to Film Your Own Promo Video

Back in 2012, we produced our first promo video after attending a conference and seeing that other “rock star” studios had created them. The immediate results after we released that video on our website and Facebook were astounding. We went from getting inquiries that wanted to know if we had ever shot in a dark reception to inquiries saying they knew we were the wedding photographers for them—and what could they do to book us right away? There are two main components to producing an effective promo video for your photography business. You’ll want to think about story and technique. Both are extremely important on their own, but together they become much more powerful.

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10 Tips for Creating Eye-Catching Social Media Videos

We’ve all been there, scrolling aimlessly on our phone, floating in a sea of emojis and LOLs. We may not even realize we’re doing it, but suddenly 10 minutes (or two hours) pass, and we’ve watched 10 two-minute episodes of something called “Parkour Cats From Outer Space” and found ourselves ordering some swag from their website. What is going on here? How does one begin to make an impact in this sea of endless distraction? This is an ever-evolving science, but there are some methods to the madness of keeping people’s attention.

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