Video production is a complicated world. Even if you’ve been involved in the world of video for many years as I have, the speedy technological advancements on the production side and the changing conditions on the business side create a state of constant required learning. If you’re not abreast of these changing dynamics and techniques you’re likely going to be losing money. One aspect that probably changes faster than the advancements in technology is the expedient furtherance of visual styles. This is either the bane or passion of any video maker (depending on who you talk to) trying to create a profitable formula with their video work, whether it be weddings, commercial, feature-filmmaking or music videos.
Working with video can seem like traveling to another dimension. Introducing novel techniques works wonders in improving our cognitive abilities. So you’re not only making art, you’re building gray matter. Now get out there and have fun.
Back in 2012, we produced our first promo video after attending a conference and seeing that other “rock star” studios had created them. The immediate results after we released that video on our website and Facebook were astounding. We went from getting inquiries that wanted to know if we had ever shot in a dark reception to inquiries saying they knew we were the wedding photographers for them—and what could they do to book us right away? There are two main components to producing an effective promo video for your photography business. You’ll want to think about story and technique. Both are extremely important on their own, but together they become much more powerful.
We’ve all been there, scrolling aimlessly on our phone, floating in a sea of emojis and LOLs. We may not even realize we’re doing it, but suddenly 10 minutes (or two hours) pass, and we’ve watched 10 two-minute episodes of something called “Parkour Cats From Outer Space” and found ourselves ordering some swag from their website. What is going on here? How does one begin to make an impact in this sea of endless distraction? This is an ever-evolving science, but there are some methods to the madness of keeping people’s attention.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.
When I started my wedding photography business seven years ago, I never imagined I would become a videographer as well. The Canon 5D Mark II had recently been announced, and the DSLR video revolution was born. It was a game changer.
How could a mobile phone provide satisfactory results for a wedding? This is not a joke. I’ve always believed it was inevitable that the day would come when the iPhone is taken seriously as a professional filmmaking tool.
Over the years, we have found a combination of both artificial and natural light is best. Letting each shoot and situation tell us what to do has been the best approach.
Not many photographers specialize in baby birthday sessions. This month we look at the five most important factors that go into shooting and editing a compelling birthday film.
For years, I’ve laughed at the concept of filming or taking photos with an iPhone. My team and I have teased all the iPhone camera people we encounter. I’m sure you’ve seen a guest at an outdoor wedding in harsh sunlight using a flash with their iPhone.