One of the best things you can do for your bottom line is not to learn how to photograph a better portrait or how to edit a cleaner image. It’s actually to study how to educate your potential and current clients on your end result ... your portrait product offerings. Most photographers I’ve taught are missing out on pre-sale product education, and when it comes down to the ordering session, they’re left wondering why they didn’t make more. The following strategies are specific ways that you can increase your sales starting today, by diving deep into your clients’ psyches and finding ways to better motivate higher sale averages.
The majority of compositors use Photoshop. Knowing the controls and options will allow you to focus on the artwork instead of stumbling around looking for a filter or tool. Yes, being comfortable and knowing Photoshop well will take some time and effort. But seriously, since when was anything worthwhile easy to do? Shut off Dancing with the Stars and The Voice and instead spend some time playing around in Photoshop. Make yourself better.
My single greatest business achievement is my return client base. They all are of means, and they stick with me year after year even though they have lots of options and they are informed consumers. Their unwavering support means more to me than anything I could accomplish photographically. New photographers coming up are very talented and competition can be fierce. The fact that my clients stick with me keeps me going. It forces me to level up my craft, my product offerings, my marketing.
My wedding career spanned many years. I stuck with it because I made good money. I found myself stuck in a creative rut, searching for who I was as an artist. I did not know where to start, but I knew I was ready for another adventure that would shake things up. That’s when I found “sportraits” and adventure photography—the inspiration and creative outlet that reinvented me as a portrait artist.
One thing that separates me from the other photographers in my area is the client experience I offer. We go places, plan setups, and use creative and exotic outfits and secret locations. We shoot with cars, horses, pets, guitars, guns, buildings, bridges and friends. But when we sit down with Mom and Dad to order, you know what they buy? Close-ups. The ones that show all of that beauty, the expressions, the smile they invested so much in, the sparkle, uniqueness and joy. This month, I show you how I incorporate close-ups with every outfit and location I shoot.
Is your senior portrait client too cool for school? Or maybe too shy to give a single smile for the camera? Seniors come in every variety, and photographing them brings a variety of challenges. Even if your senior portrait subject is confident and cooperative, she probably isn’t a professional model. She needs your posing expertise. Let’s talk about a few of my go-to posing prompts to make your senior sessions more authentic and fun.
You have probably already figured it out. Gen Z is taking over, and they are not like their millennial predecessors. This is the first generation born with technology. They expect it to be everywhere and to always work. Where does that leave us as photographers and business owners? Welcome to the world of reinvention. Senior portraits are different than they were 20 years ago. Heck, they’re different than they were five years ago. The kids are different, their personalities are different and the final product is different. Below are some ideas for thriving with a new generation of seniors.
High-school seniors, especially girls, are thrilled to get the chance to be a model for a day with our studio. It’s not always about the pictures for our clients and their parents, however. The main reason our studio has been so successful with high-school seniors is the unforgettable experience we provide from beginning to end.
Our studio’s senior marketing has been unconventional. It’s easy to shower your market in direct mail or buy sponsor banners on the varsity football field. Those tactics are not necessarily bad, but everybody’s doing it. So how are you going to stand out to your target audience?
Deciding which lighting equipment to bring on location is all about striking a balance. The sweet spot is having enough tools to get the job done right and handle any curveballs that come your way. What you want to avoid is bringing so much gear that it becomes burdensome. I’ve done it more times than I care to admit. What you need from one situation to the next differs depending on a variety of factors. This article is a case study about choosing the tools for a location shoot.