Anatomy of a Location Lighting Kit

Deciding which lighting equipment to bring on location is all about striking a balance. The sweet spot is having enough tools to get the job done right and handle any curveballs that come your way. What you want to avoid is bringing so much gear that it becomes burdensome. I’ve done it more times than I care to admit. What you need from one situation to the next differs depending on a variety of factors. This article is a case study about choosing the tools for a location shoot.

Continue Reading

5 Tips for Creating an Unforgettable Brand

Is your brand irresistible and unforgettable? Everyone, and I mean everyone, seems to be a photographer these days. We aren’t just competing with the pros, we’re competing with consumers who have smartphones with amazing cameras. There are five major points to master if you want to be a brand that’s irresistible. Get these right, and you’re on your way to standing out in your marketplace, no matter how crowded it is.

Continue Reading
Close Menu
×

Cart