It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
Overall, you must employ a multitude of these techniques to build SEO. You also want to make sure that if you are privately hosting your videos on your own site as opposed to using a YouTube embed code to place the video on your webpage, that your website itself is optimized for SEO. There are many services that exist to help with SEO optimization, but ideally, you will want to mirror all of your content on multiple platforms to become highly visible.
Wordpress is a platform with the power to build almost anything you want, but all that freedom makes it really tricky to navigate. Until I found the right tools through a lot of trial and error and crashed sites, I found it frustrating as well (in fact, as I write this, we’re dealing with the headache of switching the ShutterFest site to a new server). In this series, I want to save you all those headaches and show you the entire process of building a Wordpress site for your photography business, from beginning to end.
As the increasing dominance of visual content continues to expand on the web, it creates new opportunities for increasing your site’s traffic and overall digital blueprint. Just as I tell all of my photography clients, you are the gatekeeper to this valuable content, and you have a slight advantage, because you are the creator of visual imagery.