A few of my most prized possessions are my family photo albums from childhood. One of the few things my family was diligent about was having our photos printed.

Starting over—the thought of it sounds overwhelming. Imagine all the things you did to get your business going. Sometimes it can take years.

Everyone’s a photographer now. We all have a camera in our hands all day, every day. We’ve got creative apps that make our images look snazzy

Each article in this “Building Blocks” series has been about a specific component of building your business, but this month I want to hit on developing your style. I’m not talking about your photographic style, but the way you communicate.

Success is often measured by net returns. But you can be making lots of money and still be miserable. Time is a commodity that is nearly impossible to purchase.

With each Building Block over the past few months, I’ve introduced another ingredient to building a stronger business. This month, we’re going to talk about publicity. Building a strong business isn’t as much about who you know, but who knows you.

You’ve heard the cliché before: “The customer is always right.” And you’ve doubtlessly cringed hearing it. As a business owner, you know the customer is rarely right.

There’s a great book out called UnMarketing by Scott Stratten that’s well worth the read. The subtitle alone tells you want it’s about: Stop Marketing. Start Engaging.