Last November, Google released its Search Quality Evaluator Guidelines, which human evaluators use to manually rank websites. These guidelines give us a glimpse into what Google’s algorithm is looking for.
It is a common misconception that you need a beautiful studio or office space for a high-end client experience. This story is all too familiar: A wonderfully talented photographer with a solid business model lacks the confidence to move to in-person sales because she doesn’t have a studio for client meetings.
I always thought I wanted to grow within my role to a point where my boss considered me irreplaceable. While it is still nice to be considered irreplaceable, I’ve learned that having your employer view you as indispensable is that much more important to your career success—you are a necessary part of the company’s growth and success.
It’s one of the great mysteries. Somehow, no matter how much money we make, there doesn’t seem to be any in the bank, and the majority of us live paycheck to paycheck. Money has a way of slipping...
A new year means a new slate. Of course we want to look at the past year to gain information, to evolve and to grow, but don’t dwell there.
When we started the “Building Blocks” series, the whole idea was to keep providing you with ideas to help you build a stronger business. We’ve covered a lot of the key components, but now it’s January, when business is typically slow.
I sometimes wonder how we ever survived without some of the modern-day technologies that we take for granted today. How on earth did we ever survive without our cellphones? The birth of cellphones brought about another level of responsibilities. With every advancement in technology, there are consequences of some kind.
Today’s professional portrait photographer falls into one of two categories, or a hybrid of the two. The first is the “shoot-and-burner,” the photographer who charges one price that includes the session fee and the digital files from the session.
“Digital asset workflow” is just a fancy way of describing how your files are managed. Whether you shoot one session a year or hundreds, this term needs to be in your vocabulary. Just because you are the best photographer in the world does not mean you know what to do with your images after the shoot, during the editing process or upon final archive.
I write the “Building Blocks” to give you ideas on building a stronger business, brand and network of support. While most of the blocks are part of your infrastructure, this month I want to step outside the structure of your business to talk about education with a touch of networking.
