5 Social Media Marketing Myths

Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.

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5 Social Media Marketing Tips for Better Sales

One of the most powerful reasons customers decide to spend money is because they find enough value in a product. The reverse is true for a customer who does not find enough value in a product, and therefore will not spend money. The perceived value of a purchase needs to be equal to if not more than the dollar value spent. This is why two photographers can sell the same product from the same lab at prices thousands of dollars apart. Creating value for a client can come in many forms, and when it comes to the value in the artwork we provide them, we must begin creating that value before their first phone call or email. This happens via social media.

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How to Avoid Facebook Blackout

This month, Facebook is testing a plan to move all nonpaid Page posts away from the newsfeed. The Guardian reported that tests by Facebook (in six countries outside the U.S.) caused a devastating 60 to 80 percent fall in user engagement on business Pages. A story on Medium.com described the change as “death to small businesses.” It certainly could be . . . if you don’t know how to adapt. Here’s everything you need to know to avoid the impending blackout before it hits your business.

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#Instagram Marketing

  #InstagramMarketing by Catherine Guidry A few days ago, I was deep in a conversation about business. My friend "Susan" discussed her frustration with social media and how she could never quite wrap her head around the how and why of it? Not only are there a ton of social media…

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How To Get on the Map with Google’s Search Results

I’ve had a bunch of people ask me how to get their business to appear on Google Maps in SERPs (search engine results pages). The map results still use Google’s algorithm to determine ranking here, but with more emphasis on certain factors. Here are some of those factors. PHYSICAL ADDRESS This is your physical address in the city of the search. If you do not have a physical location in the city, do not try to fool Google by getting a P.O. box or using a fake address. You can still rank organically in the search, but without a legitimate physical location in the actual city of search, or if you are in a suburb or a short distance away from the targeted city, you will most likely not show up on the top of the map results.

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