3 Instagram Traffic Tips for Photographers with Vanessa Joy If you're an Instagram user, you've probably noticed that lately engagement…
Instagram Reels launched in August of 2020 in 50 countries worldwide. Since then, photographers everywhere went scrambling to learn yet another social media trend—all while trying to keep their businesses open during the corona crisis and homeschool their kids. Who needs sleep, right?
Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.
You can use Instagram to increase brand awareness and customer engagement, as well as generate sales. Use the tips outlined above to find real clients on Instagram and improve your enterprise's bottom line.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.
The way I see it is this: Connection is just another form of creativity. Connections are the lifeblood of my business model and will continue to drive my reach, my awareness, and my revenue. My willingness to connect has allowed me to have true freedom—freedom to help others, freedom to inspire others, freedom from the opinions of others.
It’s no secret that Instagram is now the biggest social media platform out there, having wrestled that top spot from Facebook—which, coincidentally, bought Instagram. Hey, if you can’t beat them, buy them!
One of the most powerful reasons customers decide to spend money is because they find enough value in a product. The reverse is true for a customer who does not find enough value in a product, and therefore will not spend money. The perceived value of a purchase needs to be equal to if not more than the dollar value spent. This is why two photographers can sell the same product from the same lab at prices thousands of dollars apart. Creating value for a client can come in many forms, and when it comes to the value in the artwork we provide them, we must begin creating that value before their first phone call or email. This happens via social media.
This month, Facebook is testing a plan to move all nonpaid Page posts away from the newsfeed. The Guardian reported that tests by Facebook (in six countries outside the U.S.) caused a devastating 60 to 80 percent fall in user engagement on business Pages. A story on Medium.com described the change as “death to small businesses.” It certainly could be . . . if you don’t know how to adapt. Here’s everything you need to know to avoid the impending blackout before it hits your business.