It’s no secret that Instagram is now the biggest social media platform out there, having wrestled that top spot from Facebook—which, coincidentally, bought Instagram. Hey, if you can’t beat them, buy them!
One of the most powerful reasons customers decide to spend money is because they find enough value in a product. The reverse is true for a customer who does not find enough value in a product, and therefore will not spend money. The perceived value of a purchase needs to be equal to if not more than the dollar value spent. This is why two photographers can sell the same product from the same lab at prices thousands of dollars apart. Creating value for a client can come in many forms, and when it comes to the value in the artwork we provide them, we must begin creating that value before their first phone call or email. This happens via social media.
This month, Facebook is testing a plan to move all nonpaid Page posts away from the newsfeed. The Guardian reported that tests by Facebook (in six countries outside the U.S.) caused a devastating 60 to 80 percent fall in user engagement on business Pages. A story on Medium.com described the change as “death to small businesses.” It certainly could be . . . if you don’t know how to adapt. Here’s everything you need to know to avoid the impending blackout before it hits your business.
#InstagramMarketing by Catherine Guidry A few days ago, I was deep in a conversation about business. My friend "Susan" discussed her frustration with social media and how she could never quite wrap her head around the how and why of it? Not only are there a ton of social media…
Ah, the world of social media. Facebook, blog posts, Instagram—the list goes on and on. We are trained to shoot, shoot, shoot, then share, share, share. Our first instinct as professional photographers is to post the final polished images from a shoot so our clients and followers can see the incredible work we do.
Your homepage is the most important page of your site. It almost always has the most page authority, since the majority of inbound links typically link to the homepage. There is no formula to a perfectly search-engine-optimized homepage.
I’ve had a bunch of people ask me how to get their business to appear on Google Maps in SERPs (search engine results pages). The map results still use Google’s algorithm to determine ranking here, but with more emphasis on certain factors. Here are some of those factors. PHYSICAL ADDRESS This is your physical address in the city of the search. If you do not have a physical location in the city, do not try to fool Google by getting a P.O. box or using a fake address. You can still rank organically in the search, but without a legitimate physical location in the actual city of search, or if you are in a suburb or a short distance away from the targeted city, you will most likely not show up on the top of the map results.
SEO Tips for 2015 2015 is here! Seems like it snuck up on all of us, but one thing is for sure, the internet is not going away. In fact, its just becoming more and more ingrained in our every day lives. And as you can imagine, it will become…
Google’s algorithms uses these signals, and more, to verify that your website is legitimate and of high quality (in no specific order).
Top 6 Mobile Apps for Photographers As photographers, the one thing we always have with us is our cameras. And just to be clear, by camera, I mean camera phone. Think about it, I don’t know about you, but if I am not working on a paid job, the last…