Digital Tools for Success with Sal Cincotta

There is no escaping it: We live in a digital world but we operate in some old-school ways. From photography to our tax returns, we must all learn to operate efficiently and effectively in this new world. Here are some of the tools I use to run my business smoothly and make maximum use of my time. This isn’t just about saving time. It’s about giving your customers a unique experience.

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Perfecting Your Digital Workflow

I remember the switch from film to digital like it was yesterday. And look where we are now. I’m about to write an article about your workflow…and it’s going to be all digital. If I wrote this 15 years ago, a computer wouldn’t even have come into the equation. But what does that mean for you? Has life gotten easier? Nope. It has gotten harder. You have more to do and more possible ways to do it (i.e., screw it up). Clients are more demanding than ever (I actually had one the other day who, after I gave her 10 preview pictures, asked for more before the proofs were ready). Marketing is a constant effort. So how do you keep up and keep your sanity?

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6 Tips for Capturing Authentic Images on a Wedding Day

Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.

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Using Selective Color to Create Black & White Images in Photoshop

Black-and-white conversion is an art, and the art is in determining how each color is rendered in black and white. Say you have an image of a beautiful landscape with a deep blue sky full of fluffy clouds. When we convert that to black and white, the blue sky loses its color. Now, I have a question for you: How will the blue areas look in black and white? Will they look light gray? Dark gray? White? Or maybe light gray with a slight gradient of dark gray? Making these decisions for how each color will be rendered is what makes black-and-white conversion fun.

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