5 Tips for a Successful Beauty Shoot

Your team, as well as your model, make up 80 percent of your shoot’s success. When you know your assignment and your goals, you have to start thinking of the creative components. Knowing the type of story you want to tell, you need to be very precise with your choice of model, hair and makeup people, wardrobe stylist, and prop stylist in some cases. Every creative person has their own style, things they are into, things they are good at, and also limitations.

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5 Ingredients for a Creative Stylized Shoot

There is a recipe in everything we do as human beings, one that incites some type of emotional response no matter where we are and what we are doing. It involves the senses—whether a single one or multiple at the same time. In the artistic realm, part of the goal is to generate a response based on a recipe that engages sight. This requires a process that will make your vision come to life—from formulation to actualization in creating images that inspire and elicit joy when viewed.

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Digital Tools for Success with Sal Cincotta

There is no escaping it: We live in a digital world but we operate in some old-school ways. From photography to our tax returns, we must all learn to operate efficiently and effectively in this new world. Here are some of the tools I use to run my business smoothly and make maximum use of my time. This isn’t just about saving time. It’s about giving your customers a unique experience.

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Perfecting Your Digital Workflow

I remember the switch from film to digital like it was yesterday. And look where we are now. I’m about to write an article about your workflow…and it’s going to be all digital. If I wrote this 15 years ago, a computer wouldn’t even have come into the equation. But what does that mean for you? Has life gotten easier? Nope. It has gotten harder. You have more to do and more possible ways to do it (i.e., screw it up). Clients are more demanding than ever (I actually had one the other day who, after I gave her 10 preview pictures, asked for more before the proofs were ready). Marketing is a constant effort. So how do you keep up and keep your sanity?

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