Have you ever struggled to really track the return on investment (ROI) from coordinating a styled shoot? Sure, you made it into a few blogs, but did you really get anything concrete from all that effort? How about a prime wedding date in your calendar that just didn’t book? Wouldn’t it be nice to be able to fill that with a killer sales initiative?
The majority of your workflow is spent on editing, but we need to make sure to maintain that same efficiency during the finalization process as well. That starts with sorting and syncing images by camera capture time, although you may have done this prior to culling.
Do you have an emotional connection to the landscape or subject in front of you? I've found that I'm most focused and successful when I'm passionate about the subject. For me, it's landscape; for you, it could be portraits, botanicals, abstracts, or long-exposure architecture.
There is no escaping it: We live in a digital world but we operate in some old-school ways. From photography to our tax returns, we must all learn to operate efficiently and effectively in this new world. Here are some of the tools I use to run my business smoothly and make maximum use of my time. This isn’t just about saving time. It’s about giving your customers a unique experience.
I remember the switch from film to digital like it was yesterday. And look where we are now. I’m about to write an article about your workflow…and it’s going to be all digital. If I wrote this 15 years ago, a computer wouldn’t even have come into the equation. But what does that mean for you? Has life gotten easier? Nope. It has gotten harder. You have more to do and more possible ways to do it (i.e., screw it up). Clients are more demanding than ever (I actually had one the other day who, after I gave her 10 preview pictures, asked for more before the proofs were ready). Marketing is a constant effort. So how do you keep up and keep your sanity?
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
Black-and-white conversion is an art, and the art is in determining how each color is rendered in black and white. Say you have an image of a beautiful landscape with a deep blue sky full of fluffy clouds. When we convert that to black and white, the blue sky loses its color. Now, I have a question for you: How will the blue areas look in black and white? Will they look light gray? Dark gray? White? Or maybe light gray with a slight gradient of dark gray? Making these decisions for how each color will be rendered is what makes black-and-white conversion fun.
Whether you are shooting for grayscale or converting images due to horrible mixed lighting, you need a good workflow for black-and-white editing. Capture One Pro 10 has made it simple to do a large majority of your black-and-white editing without the need to edit in another software or plugin. This article show you how to use the presets, styles and tools of Capture One to make your black-and-white editing not only easier, but prettier.
If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.
The change from Lightroom to Capture One is a challenge at first. They look completely different, and I am sure you had the same feeling before you used Lightroom for the first time. Learning the interface, customizing your Workspace and designating keyboard shortcuts will save you the most time. With this article, I intend to show the possibilities of migrating from Lightroom to Capture One.