If you fail to plan, you plan to fail. Yes, now you’ve heard it one more time: It starts with a plan. It astonishes me that we will plan a party, a trip, lunch with a friend, but we don’t plan for a profitable business. Which is more important?” There it is, the foundation for this month’s article on developing a business plan.
I’m happy to say that 2017 marks five years since I’ve received a W-2. While there are many other photographers who can say they’ve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons I’ve learned the past five years.
My big thing is styled shoots. I love them. I love coming up with a unique concept, obsessing over the details, styling the models and working with vendors for a cohesive design. They also give me a chance to shoot something I want to shoot (as opposed to weddings where I have no control over the timeline, lighting or weather), and they let me practice new poses and lighting ideas.
There is an art to grooming and managing the perfect assistant. Let’s be clear on what I mean by the perfect assistant. There is no such thing as perfect when it comes to an employee, but there sure as hell is a level of perfection for what you need to make your business more successful.