As a business owner, there’s nothing more tantalizing than a wedding show: hundreds of qualified clientele looking for the services you’re offering. Here’s the thing: shows are for marketing. And marketing doesn’t mean just showing up, it also means following up.
If you want success, I promise you, it's out there for you to go and get. Make no mistake, there are a lot of people out there who want it just as bad, but the difference is, they are not willing to work as hard as you are to get it. Once you know this and see it, you start to realize that you can truly get whatever you put your mind to. Change your life. Change your world.
In-person sales can be hard. They can be overwhelming when you first start. IPS is a roller coaster. It’s unpredictable. It’s messy. It’s beautiful. And it’s the most rewarding thing you’ll experience as a photographer—not worth missing for the world.
There is not a single thing about owning a business that is simple or easy. So, I want to lay out the truth behind the long race that lies ahead of you and how you can go the distance and be a successful business owner.
So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.
Writing this article is not about regrets; it is about my strong desire to share with others the key components of our success in the hope that others will also be successful. As an industry, we can all rise together if we are willing to share. I am well aware this list could be much longer, but these have been the most critical elements to our longevity and financial stability.
Us Reality Makers … we know that no one is coming to save us. No one will shower us with money and gear and clients. This life, the ups and downs, is 100 percent our responsibility.
For the past few months in The Business Corner, we’ve been discussing using certain digital tools to attract and nurture leads. In theory, our lead is now ready to make the leap. But once they buy, it’s important not to end the nurture sequence. In fact, there are additional steps to the sales funnel once the lead becomes a client.
How you price your products and services plays a larger role in the sustainability of your business than you may think. Here are five photography pricing pitfalls that may be harming your business, and what you should do to fix them.