What a year it has been. It's still hard to wrap our minds around everything that has happened in the last year and a half. It's been an up and down emotional roller coaster. Even now, as a business owner, Im struggling to find my rhythm again. Do you find yourself feeling the same way?
In 2018, I was a single mom, a medically retired Airman, going to school full-time, working at Target and trying my hardest to make my dreams come true. The same vision I had for 11 years.
In more than 24 years of providing wedding videography services to the greater New York City market and being married to successful wedding photographer, Vanessa Joy, for nearly 12 of them, I’ve had to adapt my business model more than I’d like to admit.
As I write this article from New York, it’s mid-April and the world is still grappling with the effects of the coronavirus. I can only assume that by publication date, not much will have changed. My career has always revolved around spreading joy, and like many of you I’ve found the last 15 months or so very challenging with the virus
2014. I will never forget that year. I was in a place with my work where I did not know how to move forward. My friends and colleagues at the time could no longer offer me advice other than “this is amazing.”
I have two businesses, working in both online education and as a wedding event photographer, and I love my work—it’s definitely a dream job for me. I also make fantastic money from it: more than six figures from each side of the business is my net yearly pay, after expenses.
The bride wants one thing, the planner wants another, and the reality is this: The wedding photographer spends the most time with the bride and groom on their wedding day and should be in charge of building the flow for the day.
First, it is important to note that the term “high end” much like the term “success” is relative. You will first need to define what high end means to you before you can begin to target these clients.
A Non-Fungible Token (or NFT) is a wild concept, and "fungible" is probably an unfamiliar word. A way to wrap your head around this idea is to consider a humble coin, like the quarter.
When a client books me for a senior portrait session, I automatically assume they are going to purchase wall prints, among other printed products that I offer. How do I know that? Because I make the end result of their session part of every conversation from the first inquiry.