Creating a blog that people actually want to read is really the main goal. Create content that is informative, interesting, helpful, sharable and/or entertaining. If people find that your content provides value, they will be much more likely to come back, inquire and eventually convert.
Building relationships with a team of individuals who are in your industry will help you with longevity, no matter what changes in the world of online marketing. As you continue to build your network, you will see that as a byproduct, your bookings will tend to increase. You will see more mentions of your brand on social media, and you will constantly get more opportunities to help new clients.
Thirteen years ago, I quit my job in pursuit of being a professional photographer. Believe it or not, I didn’t do it for the money. I had no idea that there really was any money to be made in photography. I wanted to do what I loved doing. That was my main motivator. Today, I often find myself laughing with my financial planner when she reminds me of my goals at the time.
As the increasing dominance of visual content continues to expand on the web, it creates new opportunities for increasing your site’s traffic and overall digital blueprint. Just as I tell all of my photography clients, you are the gatekeeper to this valuable content, and you have a slight advantage, because you are the creator of visual imagery.
The wedding details, such as the ring, accessories, invitations, and other little elements, come together to make the big day as special as it is. The ceremony is important, of course, but it is often the photos of these little details that allow the bridge, the groom, and their friends and family to really revel in the awe and beauty of the wedding.
Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.
So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.
Laptop living is the new business model. Travel the world with your laptop and work from a beach somewhere and surf all day with your GoPro making your friends and family jealous. If I see one more Instagram story encouraging me to buy into this lifestyle, I might kill myself.
For the past several months in The Business Corner, we’ve been building your sales system from the ground up in order to get you to your target sales average. Now it’s time to put all your hard work into action. It’s time to craft your client experience workflow to maximize your sales potential. That workflow starts the moment a potential client inquires.
In the wedding world, especially, it’s easy to think we’re making a ton of money because we take in a lot of money. The problem is that we need to spend it elsewhere. When was the last time you looked at your cost of sales, cost of business and how much time you spend? We end up making a lot less than we think we do, and there’s no way we’ve set ourselves up for the future.