Stop Being Average with Sal Cincotta

Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.

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Your Sales System in Action: Inquiries and Consultations

For the past several months in The Business Corner, we’ve been building your sales system from the ground up in order to get you to your target sales average. Now it’s time to put all your hard work into action. It’s time to craft your client experience workflow to maximize your sales potential. That workflow starts the moment a potential client inquires.

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Are You Thinking About Your Future?

In the wedding world, especially, it’s easy to think we’re making a ton of money because we take in a lot of money. The problem is that we need to spend it elsewhere. When was the last time you looked at your cost of sales, cost of business and how much time you spend? We end up making a lot less than we think we do, and there’s no way we’ve set ourselves up for the future.

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My Journey Into Sportraits & Adventure Photography

My wedding career spanned many years. I stuck with it because I made good money. I found myself stuck in a creative rut, searching for who I was as an artist. I did not know where to start, but I knew I was ready for another adventure that would shake things up. That’s when I found “sportraits” and adventure photography—the inspiration and creative outlet that reinvented me as a portrait artist.

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Maintaining Balance When Working with Your Significant Other

Working with your significant other isn’t easy. But it can be one of the most rewarding experiences you ever have if you figure out a way to make it work for both of you. I’m by no means in any kind of professional position to be dishing out relationship advice. But I’ve been looking at the life Sal and I have built in relation to our business together, and I’ve compiled some tips that have helped me find balance in my work/romantic relationship.

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Seniors | The Next Generation with Sal Cincotta

You have probably already figured it out. Gen Z is taking over, and they are not like their millennial predecessors. This is the first generation born with technology. They expect it to be everywhere and to always work. Where does that leave us as photographers and business owners? Welcome to the world of reinvention. Senior portraits are different than they were 20 years ago. Heck, they’re different than they were five years ago. The kids are different, their personalities are different and the final product is different. Below are some ideas for thriving with a new generation of seniors. 

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