Creating emotion-driven experiences builds lifelong clients, passionate testimonies, and higher sales. Some of us have been fortunate enough to go through this with our clients by happy accident, but there are steps that you can take that will help foster and generate the emotional client experience in a natural and consistent way.
Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.
Boudoir photography makes a great gift for a loved one on the wedding day or a stocking stuffer on Christmas Day, but to me, boudoir photography is much more than that. It is not just about the end product, but more about the experience each client receives along with their beautiful images.
Glamour photography has evolved in many ways over the years. At the heart of it is strength, beauty and a magical je ne sais quoi in the person being photographed. We see these images in makeup advertisements in magazines, on TV and on billboards. They tell us what it means to be a strong, beautiful, magical woman. But what about the times in our lives when we don’t feel anywhere near this ideal we see everywhere—like when we have just had a baby and are too overwhelmed to even take a shower or brush our hair daily; or we have just experienced a major loss and could care less how we look because we feel so miserable; or when illness takes over our body, mind and soul? I specialize in shooting glamour for women in that last scenario.
The customer experience is made up of many different parts. The most basic thing to understand is that it is the totality of all of your client’s interactions with your brand, starting from the moment they find you and visit your website, to the final delivery of their album. If you are a portrait photographer, those processes can be fairly quick, but wedding photographers will likely be with their clients for a year or more. Throughout that entire process, there are many different interactions that clients will have with your brand. One hiccup in any of those processes can affect the overall client experience and cost you future revenue.
Having photographed hundreds of weddings over almost a decade-long career, I can say that weddings are not glamorous. They’re supposed to be, right? But they just aren’t. In fact, weddings are more often marked by behind-schedule makeup artists, self-important “church ladies,” overbearing mothers, insensitive toast-makers, impatient guests, inconsiderate Uncle Bobs and clumsy electrical technicians. Here are three steps you can take before, during and after every wedding this year to give your couples a more glamorous experience.