Too many wedding photographers make the mistake of thinking that the digital era has fully replaced traditional prints. At least for now, that's not the case. There's still a thriving market for wedding albums and other printed products.
Sales is a dirty word in our industry. What’s even worse is having no idea how it’s done. While there are many factors that go into providing amazing service to our clients, the actual act of photographing them with product in mind is one that is most often overlooked. You may be surprised to read that shooting for sales does not involve creating the most epic photos anyone has ever seen. In fact, it’s much less important than the things you cannot see at all.