Here we will talk about the two most popular video delivery/streaming services and the pros and cons of each. Vimeo is not one of them. While I think Vimeo is a viable option for content delivery, I want to focus on two of the newer, more progressive services in the game: MediaZilla and WedFlow.
In essence, you could say that out of Covid came some really good news for our businesses. This situation has offered us a way to expand our services while presenting to us a new demand within what I feel was becoming a stale industry pre-pandemic. Pivot and discover.
In video production, especially wedding filmmaking, there is one universal truth: Bad audio will destroy a good video. This has been a fundamental tenet of my teaching for years.
Empty your mind of everything you know about traditional NLEs and allow yourself, as Yoda says, to unlearn what you have learned. If you’re new to the field of video editing, this will be more like learning a new language at a young age as opposed to trying to learn Mandarin at age 35 on your first trip to Shanghai.
Here are five commonly used video lighting scenarios that you should know if you’re making any sort of film. I’ll admit these are over-simplifications because there are many ways to do each of these setups.
In this day and age of iPhones and uber-camera-equipped Android devices, do we really need to consider anything else to film our children? It’s a valid question. Phone cameras are getting better with every iteration. Some can even rival DSLR and mirrorless image quality in outdoor, daylight conditions. I would say, however, that if filming your kids is a project that you really want to inject with your full arsenal of photography and videography skills, a phone will be limiting.
The production value and quality still remains, but at a cheaper cost to my body and my wallet. I used to lose gear all the time on weddings. We would move from place to place so quickly that often times equipment would get left behind. We now rely on the built-in electronic viewfinders of our Panasonic Lumix mirrorless cameras for focus and exposure accuracy outside and for greater stabilization, rather than having to use an external monitor or hood loupe attached to the back of the camera. Today’s technology and improvements to these camera features make this possible. Hood loupes would always fall off and get lost. I don’t even use external mics on my cameras anymore. I simply rely on the built-in camera microphone to capture reference sound and ambient voices.
Video production is a complicated world. Even if you’ve been involved in the world of video for many years as I have, the speedy technological advancements on the production side and the changing conditions on the business side create a state of constant required learning. If you’re not abreast of these changing dynamics and techniques you’re likely going to be losing money. One aspect that probably changes faster than the advancements in technology is the expedient furtherance of visual styles. This is either the bane or passion of any video maker (depending on who you talk to) trying to create a profitable formula with their video work, whether it be weddings, commercial, feature-filmmaking or music videos.
Working with video can seem like traveling to another dimension. Introducing novel techniques works wonders in improving our cognitive abilities. So you’re not only making art, you’re building gray matter. Now get out there and have fun.
Back in 2012, we produced our first promo video after attending a conference and seeing that other “rock star” studios had created them. The immediate results after we released that video on our website and Facebook were astounding. We went from getting inquiries that wanted to know if we had ever shot in a dark reception to inquiries saying they knew we were the wedding photographers for them—and what could they do to book us right away? There are two main components to producing an effective promo video for your photography business. You’ll want to think about story and technique. Both are extremely important on their own, but together they become much more powerful.