In May, I started a journey to improve and stabilize my portrait business, and to mark my territory as an industry leader. I told myself if I completed the 90-day checklist and fully gave in to the process, I would reward myself by investing in the production of a branding video. Four key elements were necessary for organizing and shooting a project of this magnitude while keeping our studio operating during the busiest time of the year. I think these four things are necessary in everything we do.
Wouldn’t it be amazing if your dream company hired you for your ideal gig? They love your work, they think you’re the perfect person for the job and they pay you your rate, no questions asked. This does not have to remain a fantasy. One powerful way we have made this happen in our business is by creating spec projects.
We’ve all been there, scrolling aimlessly on our phone, floating in a sea of emojis and LOLs. We may not even realize we’re doing it, but suddenly 10 minutes (or two hours) pass, and we’ve watched 10 two-minute episodes of something called “Parkour Cats From Outer Space” and found ourselves ordering some swag from their website. What is going on here? How does one begin to make an impact in this sea of endless distraction? This is an ever-evolving science, but there are some methods to the madness of keeping people’s attention.
As many of you already know, I am a huge fan of the Panasonic GH series, and have been onboard since the GH3. I love the quality and price point of the video that comes off these cameras. It’s incredible. The recently released GH5 is already a workhorse in our studio.
I love Flex lights. They are easy to use, very powerful, cost-effective, they throw great light and they’re extremely portable. They are not just for video. Read my article on commercial shoots in this issue, where I talk about how we used two of the 1x1 Flex Panels to light some food photography.
This month we dive into running and producing a commercial shoot for one of our clients: Delmonico Steakhouse in Las Vegas. Photographers have more access to this type of work than you might expect. Any client walking in the door for a headshot is a commercial client. Think of headshots as the gateway drug for a more in-depth relationship and project delivery.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.