This month we dive into running and producing a commercial shoot for one of our clients: Delmonico Steakhouse in Las Vegas. Photographers have more access to this type of work than you might expect. Any client walking in the door for a headshot is a commercial client. Think of headshots as the gateway drug for a more in-depth relationship and project delivery.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.