video 3 - Behind the Shutter

10 Tips for Creating Eye-Catching Social Media Videos

Post author:Andy Strong
Post category:Shutter Magazine Video
Reading time:9 mins read

We’ve all been there, scrolling aimlessly on our phone, floating in a sea of emojis and LOLs. We may not even realize we’re doing it, but suddenly 10 minutes (or two hours) pass, and we’ve watched 10 two-minute episodes of something called “Parkour Cats From Outer Space” and found ourselves ordering some swag from their website. What is going on here? How does one begin to make an impact in this sea of endless distraction? This is an ever-evolving science, but there are some methods to the madness of keeping people’s attention.

Product Review | Panasonic GH5 Firmware Update

Post author:Sal Cincotta
Post category:Product Spotlight Shutter Magazine
Reading time:3 mins read

As many of you already know, I am a huge fan of the Panasonic GH series, and have been onboard since the GH3. I love the quality and price point of the video that comes off these cameras. It’s incredible. The recently released GH5 is already a workhorse in our studio.

Product Review | Westcott Flex LED Mats

Post author:Sal Cincotta
Post category:Product Spotlight Shutter Magazine
Reading time:2 mins read

I love Flex lights. They are easy to use, very powerful, cost-effective, they throw great light and they’re extremely portable. They are not just for video. Read my article on commercial shoots in this issue, where I talk about how we used two of the 1x1 Flex Panels to light some food photography.

Delmonico Steakhouse Las Vegas: A Commercial Shoot with Sal Cincotta

Post author:Sal Cincotta
Post category:Commercial Photography Shutter Magazine
Reading time:17 mins read

This month we dive into running and producing a commercial shoot for one of our clients: Delmonico Steakhouse in Las Vegas. Photographers have more access to this type of work than you might expect. Any client walking in the door for a headshot is a commercial client. Think of headshots as the gateway drug for a more in-depth relationship and project delivery.

Creating Behind-the-Scenes Content That Sells

Post author:Phillip Blume
Post category:Business Marketing Shutter Magazine Video Wedding Photography
Reading time:13 mins read

As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.