5 reasons you should specialize


5 reasons you should specialize

When I first fell in love with photography, I shot everything and anything. I was going to countless workshops and soaking everything up that I could. I was in my learning phase, and I really didn’t know what I wanted to shoot. Looking back, I really don’t think I even knew who I was as a creative. I distinctly remember getting an inquiry for a family session, and I was so excited. My son Roman was only six months old, and I had only just started to charge for my photography services.

I showed up to the family session that wasn’t just one family but an extended family as well. I immediately felt outside my comfort zone, and knew I was in over my head. Kids were running everywhere, no one was listening and I was just trying to get a couple of shots that they would love. I left that day knowing that I didn’t want to do family sessions. Weddings are what I knew and what I felt comfortable controlling. They were not completely overwhelming, and I felt like I had more control. For five years, I had exclusively shot weddings and engagements. Although I exclusively marketed myself for weddings, I still had inquiries for families, seniors, etc., but due to my schedule, I turned everything else away. Specializing allowed me to brand myself and become known for shooting weddings relatively fast in my market.

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To read the full article, launch the digital version of the July 2014 magazine.

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