5 reasons you should specialize


5 reasons you should specialize

When I first fell in love with photography, I shot everything and anything. I was going to countless workshops and soaking everything up that I could. I was in my learning phase, and I really didn’t know what I wanted to shoot. Looking back, I really don’t think I even knew who I was as a creative. I distinctly remember getting an inquiry for a family session, and I was so excited. My son Roman was only six months old, and I had only just started to charge for my photography services.

I showed up to the family session that wasn’t just one family but an extended family as well. I immediately felt outside my comfort zone, and knew I was in over my head. Kids were running everywhere, no one was listening and I was just trying to get a couple of shots that they would love. I left that day knowing that I didn’t want to do family sessions. Weddings are what I knew and what I felt comfortable controlling. They were not completely overwhelming, and I felt like I had more control. For five years, I had exclusively shot weddings and engagements. Although I exclusively marketed myself for weddings, I still had inquiries for families, seniors, etc., but due to my schedule, I turned everything else away. Specializing allowed me to brand myself and become known for shooting weddings relatively fast in my market.

Get the full story

To read the full article, launch the digital version of the July 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail how to mix flash and ambient light

How to Mix Flash and Ambient Light

Attention all you “natural light” photographers, now is the time to expand your photographic skill set by adding flash photography to your tool kit.

It’s not difficult. With a few rounds of experimentation your photography will elevate itself to new levels and your work will stand out. These photography lighting tips will work for all genres of photography – wedding photography, portrait photography, senior photography, fashion photography, boudoir photography and more.

In this step-by-step flash lighting tutorial I will explain techniques like dragging the shutter and how you can use that technique to allow more ambient light into your portraits and add more depth to any shot.

Read More »