5 reasons you should specialize

KDickerson_BlogLarge

5 reasons you should specialize

When I first fell in love with photography, I shot everything and anything. I was going to countless workshops and soaking everything up that I could. I was in my learning phase, and I really didn’t know what I wanted to shoot. Looking back, I really don’t think I even knew who I was as a creative. I distinctly remember getting an inquiry for a family session, and I was so excited. My son Roman was only six months old, and I had only just started to charge for my photography services.

I showed up to the family session that wasn’t just one family but an extended family as well. I immediately felt outside my comfort zone, and knew I was in over my head. Kids were running everywhere, no one was listening and I was just trying to get a couple of shots that they would love. I left that day knowing that I didn’t want to do family sessions. Weddings are what I knew and what I felt comfortable controlling. They were not completely overwhelming, and I felt like I had more control. For five years, I had exclusively shot weddings and engagements. Although I exclusively marketed myself for weddings, I still had inquiries for families, seniors, etc., but due to my schedule, I turned everything else away. Specializing allowed me to brand myself and become known for shooting weddings relatively fast in my market.

Get the full story

To read the full article, launch the digital version of the July 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail lightingsetupsforhighschoolseniors

Quick and Easy Lighting Setups for High School Seniors

Lighting doesn’t have to be complicated when it comes to your photography lighting set-ups. In this video, we show you some easy ways to get beautiful portrait lighting in a quick and easy way.

This studio lighting tutorial is perfect for beginning photographers and advanced photographers as well.

Read More »
yt thumbnail octaboxvsbeautydish

Octabox VS. Beauty Dish // Which is better?

These two completely different lighting modifiers will deliver completely different results with the same exact set up.

In this lighting tutorial, we showcase the difference in the two different lighting options. both portrait images look amazing, but I think creatives will like one over the other.

Which do you like the best?

One is softer and the other more specular.

In this video, we used the Westcott FJ200 and their octabox and beauty dish offering.

Read More »