becoming a professional speaker

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In previous lives, as president of both WPPI and Hasselblad USA, I constantly received requests from people who wanted to be a speaker for us. Now I’m getting the requests for Skip Cohen University, which is an even more difficult venue to teach at.

I don’t want to discourage anybody from chasing their dreams, but let’s
at least make sure you have what it takes. It’s not just about having good information to share; it’s also about having the skills to present and maintain credibility.

Are you willing to be accessible?

It’s one of the very first things you have to consider. I know it looks glamorous to become more of a public figure, but being a photo educator means you’re focused on helping people raise the bar on their business and skill set. Once you’re out there, you’ve got to be accessible to people, and if you’re not careful, it can become a full-time job.

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To read the full article, launch the digital version of the June 2013 magazine.

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