blogging tutorials for photographers
Let’s clarify the title of this month’s article. “It” doesn’t all start with a blog, because if you haven’t learned the ingredients to the craft then no blog in the world is going to help your marketing efforts or build your business.
So, I’m assuming you’re doing a few things, starting with everything you can do to be the very best photographer on planet earth! Can you get by being only average? Of course you can, but why would you want to?
Second, I’m assuming you’re paying attention to developing a marketing plan. The thing is, anybody can land their first customer. The challenge is getting that first one to come back and then land the second, third
Now let’s talk about a blog. The big difference between your blog and your website is simple. Your site is where you sell your services and products–your blog is where you open up your heart. A really good blog is all about giving back, sharing and helping other people.
When I started to get into social media and my blog four years ago I was told by a few members of my own family I was too old for this stuff. I was too old to be on Facebook and Twitter. Well, like so many challenges in my life, my most favorite quote of all time applies:
“I do it because I can. I can because I want to. I want to because you said I couldn’t!”
And here I am, now on my third blog and all along the way, every day has been a learning experience. So, let’s take what I’ve learned and observed and get you on the right track.
Want to read this article? Log in and launch this free photography training magazine // May 2013 issue.