Building Blocks to a Strong Business

Building Blocks to a Strong Business

SCohen_BlogLarge

A few days before my mother passed away last year, I had a very funny conversation with her. I promised her I’d make sure Dad never went out of the house with clothes that didn’t match. While that might seem like a strange conversation to have at a time like that, it made us both smile, in spite of the sadness of her Alzheimer’s winning the battle.

If left to his own devices, Dad, now coming up on 92, would be arrested by the fashion police every morning. The first question he’d be asked would be, “Who told you that outfit looked good?” I’m laughing as I write this, but, honestly, there’s little embellishment.
Similarly, for many of you, your website, blog, stationery, business cards and social media pages suffer from the same lack of continuity. Nothing matches. There is no continuity between any of your most important marketing/advertising components.

You change your logo on a whim. Blog posts often have nothing to do with your business. Galleries jump from topic to topic. You’re dressing up your business presence the same way my dad puts together patterns and colors.

Let’s clean things up a little.

Get the full story

To read the full article, launch the digital version of the June 2014 magazine.

Leave a Reply

Want more content like this?

Check out our recent posts

h post studio portrait webinar

High-Fashion In-Studio Senior Portraits

Are you looking to take your senior portrait photography to the next level? Join us for our webinar on High Fashion in Studio Senior Portraits, where we’ll show you how to create stunning, magazine-worthy images that will make your clients feel like they just stepped off the runway.

Read More »
yt thumbnail howtoposemen

How to Pose Men | 10 Poses in 2 Minutes

Ever find yourself struggling to pose men? In this video tutorial we show you behind the scenes on this photoshoot how to pose men in a quick and easy way. These photo tips will help you improve your overall photography.

Read More »