Building Blocks – Your Website

SCohen_BlogLarge

Welcome to “Building Blocks.” Over the next year, in every issue, we’re going to take you through some of the most fundamental components of your business. The very first ingredient should be your skill set.

Your skill set needs to be outstanding, especially now, when consumers have so many choices. You’ve got one chance to impress website visitors, to hook them with your work. Your goal is to make your work habit-forming and so strong that they can’t walk away from just one image, but want to see more and even share your images with their friends.

We’re going to start in this first issue talking about your website. Just remember: No amount of marketing can get you past a weak skill set. Photography is not a fake it till you make it business. Anybody can get their first customer. The key is to get the second, third and fourth—and to get them all to send their friends your way.

Let’s get started on your website!

Get the full story

To read the full article, launch the digital version of the January 2015 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail lightingsetupsforhighschoolseniors

Quick and Easy Lighting Setups for High School Seniors

Lighting doesn’t have to be complicated when it comes to your photography lighting set-ups. In this video, we show you some easy ways to get beautiful portrait lighting in a quick and easy way.

This studio lighting tutorial is perfect for beginning photographers and advanced photographers as well.

Read More »
yt thumbnail octaboxvsbeautydish

Octabox VS. Beauty Dish // Which is better?

These two completely different lighting modifiers will deliver completely different results with the same exact set up.

In this lighting tutorial, we showcase the difference in the two different lighting options. both portrait images look amazing, but I think creatives will like one over the other.

Which do you like the best?

One is softer and the other more specular.

In this video, we used the Westcott FJ200 and their octabox and beauty dish offering.

Read More »