Building Blocks – Your Website

SCohen_BlogLarge

Welcome to “Building Blocks.” Over the next year, in every issue, we’re going to take you through some of the most fundamental components of your business. The very first ingredient should be your skill set.

Your skill set needs to be outstanding, especially now, when consumers have so many choices. You’ve got one chance to impress website visitors, to hook them with your work. Your goal is to make your work habit-forming and so strong that they can’t walk away from just one image, but want to see more and even share your images with their friends.

We’re going to start in this first issue talking about your website. Just remember: No amount of marketing can get you past a weak skill set. Photography is not a fake it till you make it business. Anybody can get their first customer. The key is to get the second, third and fourth—and to get them all to send their friends your way.

Let’s get started on your website!

Get the full story

To read the full article, launch the digital version of the January 2015 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

on camera direct flash tutorial thumbnail

On Camera Direct Flash Tutorial

Have you tried using on-camera flash for your studio portraits? As a professional photographer, I’ve always been taught to take the flash off camera to create more directional light. In this video of on camera direct flash tutorial for lighting, I will show you how to work quickly and easily using on-camera flash to create some very unique and interesting portraits.

Read More »
5 easy poses for boudoir photography thumbnail

5 Easy Poses for Boudoir Photography

Posing for boudoir photography is always a challenge. In this video, I will show you some easy tips to posing your clients. Not every client is a model – so we need to find an easy set of poses to get them started. Once they get comfortable in front of the camera, you can then work on more advanced poses and lighting techniques to build on for the images you create.

Read More »