Light Is Light: Creating Your Own Lighting Style
In many circles throughout the world, people debate about what kind of lighting makes the best photographs. Hard light, soft light, natural light, strobes, LEDs…
In many circles throughout the world, people debate about what kind of lighting makes the best photographs. Hard light, soft light, natural light, strobes, LEDs…
Lighting is the foundation of a photographic composition. Photographers who are skilled in lighting can offer their clients flattering portraits no matter what environment they are working in. In the old days, lighting was just something that photographers understood. However, during the digital revolution, as cameras became more intuitive, people were able to obtain exposures much more easily by utilizing the automatic functions in their cameras.
I feel it is important for me to pass along the things I’ve learned on my photography journey. In the last few years I have also had the opportunity to teach and lecture all around the world including some of the industry’s top conferences, including the first conference I’d ever attended when I was starting out, ShutterFest. I’ve begun hosting my own workshop, The Embrace Workshop, a comprehensive photography workshop where I help new photographers expound upon their current training to grow their business just as I’ve grown my own.
From a professional point of view, understanding light and being able to execute your vision 'at will' despite the time of day or the location makes you an incredible asset to your client. Light is both an art and a craft. This broad spectrum can make lighting a daunting task to learn and teach. However, one simple philosophy of light can help clarify everything. There's good lighting, there's bad lighting, then there's the RIGHT lighting to help express the emotion you want.
There are a lot more advanced techniques that will produce greater results, but everything I’ve explained here will get you off to a great start. I’ve seen photographers with the most expensive equipment take Milky Way images that were “meh” and others with starter cameras create mind-blowing images. The key takeaway here is that your imagination and planning will produce better images than advanced techniques and expensive gear. Keep it simple. Stick to the basics and plan your shots.
High key lighting is a highly sought after and easy to create technique when you know how to do it. In this month's feature, I’ll show you how to create beautiful high key lighting on a low budget. I’ll take a reductionist approach, walking you step by step from the most complex, pro level, gear-intensive method, to a great 50% midway point, and then to our final 1-light method, the subject of this month’s tutorial.
The versatility you can achieve with just one window is amazing. I’ve often heard the excuse, “I don’t have a beautiful space or home to shoot in.” At one point in my life, while my family was in the middle of building a home, we lived in a tiny, old, drafty apartment. It was far from picture perfect, but in the right light none of that mattered.
Dramatic portraits are easier to create than you might think. In this video I show you how to create these images straight out of camera without any photoshop. No sky swaps. Learn how to master your lighting and you will create portraits that allow your images to stand out from the crowd.
Even natural light photographers should learn how to use flash with their outdoor portraits. Why? Because flash, if used correctly, will allow you to fill in those shadows without blowing out your highlights. It doesnt have to be hard. In this video, I will show you how a little pop…
5 Days of Learning with Sal Cincotta Join professional photographer Sal Cincotta, for five days of virtual learning with Profoto!Tune in here at 1PM Central Time on May 14, 2020 for FREE online photography training. Sal Cincotta will share educational and inspirational how-to videos over five days to help all…