Ways to Create Word-of-Mouth Marketing
You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
Find a Real Connection With Your Boudoir Clients
Boudoir is such an intimate experience for clients. They are paying you thousands of dollars to pose in front of your camera at least half-naked.
The Business of Food Photography
The business of food photography is not as simple and straightforward as some may think. Like with fashion, sports, and still-life photography, there are areas of focus that food photographers specialize in that distinguish them from their peers.
Top 5 Tips For Outsourcing Your Edits
Whether the time for outsourcing is now or never, there is no denying the fact that you can not sustainably run your business while pull all-nighters editing pictures.
How to Grow Your Business With IPS
To some, in person sales (IPS) stands for terrifying, scary, I’m not a salesperson, no one will ever buy anything. But for us, IPS stands for life changing, freedom, revenue generation, working smarter, not leaving money on the table, and client care.
Crafting a Luxury Experience
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
Reevaluate, Restructure and Reap the Benefits
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
Brand Consistency on Instagram
Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.
5 Looks 1 Light
Join top photographer Sal Cincotta in this free video where he helps you make the most out of your studio portraits with one light.
From Shoot to Edit: Creating a Composite in Photoshop
Compositing is a problem-solving tool and an extension to my photography vision. It adds layers to the idea and helps me be more creative. There are different reasons why you might want to use compositing in your work. Here are some of the reasons why I create composites.
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