A Photographer’s Guide to SEO Fundamentals
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
The Art of Audio Correction and Sweetening
In video production, especially wedding filmmaking, there is one universal truth: Bad audio will destroy a good video. This has been a fundamental tenet of my teaching for years.
3 Tips for Being an Innovator in the Photography Industry
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
Drop Your Excuses: Leveling Up Your Creativity
One of the most frequent comments that I hear as a photographer is, “I don’t know how to be creative!” Or, I will sometimes hear, "How can I be creative?" The immediate feeling that I get when hearing this statement causes me frustration, and sometimes sadness.
Ways to Create Word-of-Mouth Marketing
You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
Find a Real Connection With Your Boudoir Clients
Boudoir is such an intimate experience for clients. They are paying you thousands of dollars to pose in front of your camera at least half-naked.
The Business of Food Photography
The business of food photography is not as simple and straightforward as some may think. Like with fashion, sports, and still-life photography, there are areas of focus that food photographers specialize in that distinguish them from their peers.
Top 5 Tips For Outsourcing Your Edits
Whether the time for outsourcing is now or never, there is no denying the fact that you can not sustainably run your business while pull all-nighters editing pictures.
5 Looks 1 Light
Join top photographer Sal Cincotta in this free video where he helps you make the most out of your studio portraits with one light.
Is the Canon R5 Worth It?
When production models of the Canon EOS R5 hit the streets, the internet was littered with videos about the camera overheating. I even contributed to the fury. But in this article, like in the video I posted, I will focus on what the camera can do rather than what it can’t do.
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