Viewing Industry News

ShootProof launches new features

Tuesday, October 20th, 2015

ShootProof launches new features


The one thing Sal and I preach about constantly, is efficiency.  Without it your business (and sanity) will drown in a sea of endless to dos and disorganization. This will impact your growth and your customer experience – all costing you major cash. Some of the key elements to growth include organization and efficiency, and as photographers, we are typically a one or two-man show, so having tools that give us those key elements becomes priceless.

ShootProof has been our proofing gallery of choice for these very reasons.  Features like automatic email reminders and being able to view my client’s favorite images to use in building some of their products like albums and slideshows have eliminated a lot of the headache of the process for our studio.

Their user interface has always been clean, simple, and easy to understand and now their latest updates take everything to the next level.

While ShootProof has definitely saved me a lot of time with their efficient features, these next few updates are going to be a game changer.


New Feature #1 // Create custom labels or folders

The ability to create custom “labels” (or folders) for clients is huge.  What does this mean?  Well, when I sell a client a package, that package includes an album, a slideshow, Facebook posting, etc.  With each of these items they may want to pick different images to fill the order.  Enter LABELS!  Now I can create my “Slideshow” label “Album” label and on and on!  Now my clients can pick their favorite images PER PRODUCT.


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Once they pick their favorites I can now download them or….


New Feature #2 // ProShow Web integration

ProShow Web Integration.  Now I can send the pictures my client saved for their slideshow right to ProShow for slideshow creation. Talk about seamless.  Before I would download the photos, import them into Lightroom, export to ProShow with my special slideshow settings, and lose 15 minutes of my life.  Now I’ve saved mega amounts of time.

See detailed instructions here  Use CODE: BTS15 for 15%


New Feature #3 // Hide your photo feature

Hiding. Sounds funny I know, but I have actually had several cases (mostly with neurotic brides) where they didn’t care for a photo of themselves and asked that it be removed from their gallery (insert waste of time).  Now instead of me logging in, finding the photo, removing it, notifying the client…the client can choose to hide any photo they wish from any other viewers.  Simply set link a main contact to the gallery (for a wedding this would be your bride).

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Now as your bride is viewing her gallery, if she finds an unflattering or too revealing image that she wants to protect grandma from… she clicks a button, DONE!  I’ve now saved at least 15 minutes of my precious time.

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New Feature #4 // New Cover Styles

ShootProof’s intro pages are already way more advanced than any other proofing gallery I’ve found, but now they’ve just outdone themselves.  These not only look great for proofing gallery, they look great for a website.  I can’t wait to introduce these new styles to my clients.

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Final thoughts

Below is my email to my clients that shows you how I communicate all of this awesomeness.

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My clients already tell me how easy our gallery is to use all the time.  My online orders speak for themselves.  Previously orders after a viewing session were negligible, now I see online orders for several hundred dollars, and I have no doubt in my mind that is in part thanks to ShootProof.

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We are happy to work with a partner that understands our needs and is constantly making upgrades to enhance, not only our experience, but that of our clients as well.

Photo Credit: Salvatore Cincotta Photography

Be sure to sign up and give these guys at try today, check them out at .

Use code SAL20 for 20% off your first year!


Why ProShow Web is better.

Wednesday, September 9th, 2015

There are many choices out there for you when you are looking for slideshow tools for your clients and their memories.

Innovate or Die is the mantra we live by around here and we are always looking for something new for our clients and more importantly, something that can help elevate our business to stand out from the crowd.

If you have never heard of ProShow Web by Photodex or never used it – now is the chance.

I have used several other slideshow tools, as many of you know. Slideshows should offer some basic features at this point. (clearly, not an exhaustive list)

  1. Music Catalog. Sure, you can bring in your own music, which we do 90% of the time. We use – some of the best mainstream music available in my opinion.
  2. Ability to incorporate video. This is a must have at this point and is the direction almost every company is heading – you have to start incorporating video into your offering – some way some how.
  3. Transition options. Need the ability to change things up from time to time so every slideshow doesn’t look the same.
  4. Work on both Mac and PC
  5. Branding options. If I cant add my logo, what’s the point?
  6. Online hosting and ability to embed in my website.

All that being said, you may have some other minimum requirements I am sure. However, In my opinion, based on producing damn near 100+ of these a year for my clients, here is why ProShow Web is better in my opinion.

  1. History. Not too long ago, ProShow and Phootdex was the 800lb guerilla in our industry. Innovation got the best of them and some nimble upstarts grabbed massive market share and handed them their ass. (My personal opinion) – Now, they are looking to leapfrog their competition and  are re-energized looking to kick some ass. They love photographers and all signs show they are listening to our feedback and want to provide the best product they can for us.
  2. Innovation. ProShow Web has shown that they are committed to innovation with their web based platform and killer new features that we should all want for our business.
  3. Poster Feature – I don’t know about you, but when I see a slideshow on my site and its some random blurry picture in the middle of a transition it just looks half-ass. This feature allows you to control your image or splash screen so you are showing something more polished when the slideshow is stopped.
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  4. Watermark – seems like a no brainer right. Let’s say you are producing a video slideshow for a vendor. Brilliant marketing move. However, just one small problem. Your logo is only in the beginning or end of the slideshow. You have no idea if anyone is even paying attention. This new feature allows your logo to be in the lower corner of the screen the entire time its playing. A HUGE branding play.
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  5. Control. The biggest complaint I have with these web based slideshow companies – they automate everything and you lose all control. ProShow Web changes all that. Lets say you have that one shot that’s EPIC. No problem – you can adjust a single image and have it sit on the screen for as long as you like. The slideshow will then adjust its timing for you to ensure everything else fits.
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  6. More Control. Not only can you control the timing of a single image. You have the ability to go and tweak every single image in your slideshow and every single transition for maximum personalization and customization.
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  7. Automation. Don’t want all that control? No problem. The system can be a one click production and automate the entire process for you.
  8. Price. Not only is it better. It’s less expensive.

Don’t take my word for it. Sign up for a free trial or use this discount code for a killer special.

USE CODE – SAL15OFF and save 15% off their annual plan – valid through September 30.


Camera Straps

Saturday, February 21st, 2015

Camera straps for your professional camera are something camera strap aficionados take seriously. Today, there is a new camera strap company in the market. That camera strap company is Salvatore. See some of the straps below.



While camera straps are not new to the world of photography, when asked Why? Owner and designer, Sal Cincotta stated, “I wanted to create a new kind of strap. One, that I would be proud to wear and one that is fashionable.” The new tag line for the company is, “You’re a professional, strap like one.” We are an in your face company and make no apologies for trying to get our brand out there. The quality of the straps are incredible and are something today’s photographer will want to use with their professional cameras.

The requirements of a professional photographer are demanding. Our camera straps were designed to meet those demands all while remaining stylish.

Quality can be seen and felt in the product. No detail was missed. From the custom stitching to the reinforced tips, these are more than just a strap. They are the perfect accessory.

Click here to learn more about our camera straps.

Want to create a portfolio site? Check out Squarespace!

Friday, July 18th, 2014

Want to create an amazing portfolio site to showcase your photography?  Squarespace was built with the professional photographer in mind.   Each design has been carefully considered and crafted to make your photos look spectacular on any device.  Whether you shoot landscapes, people, food, or weddings, Squarespace is chosen by some of the world’s most talented photographers.

Squarespace also allows you to showcase your work with multiple presentations including full-screen, slideshows, lightbox, and more.  You can upload high-res images and set a focal point; and they will automatically create perfectly-cropped versions for every device.  From Twitter and Instagram to Flickr and Smugmug, their seamless social integrations let you connect with your audience everywhere. Download the free Squarespace Portfolio app for iPad and iPhone so you can take your photos anywhere – no internet connection needed.  Last but not least, their award winning customer service. Everyone on Squarespace’ Customer Care team is an experienced Squarespace user and works in their office, nothing is ever outsourced.  See the video below for more on what Squarespace is all about, and click here for more info at

Panasonic Lumix Lounge

Sunday, June 8th, 2014

Panasonic Lumix Lounge

I’m always keeping an eye out for free resources that can be helpful to both professional and recreational photographers, and my most recent discovery comes from the great people at Panasonic Lumix.

Their new and ever-improving Lumix Lounge site currently acts as a host to a team of esteemed of “Luminaries”––professionals in the field of photography and cinematography (we’re talking Michael Grecco, Giulio Sciorio, William Innes and more), all of whom bring myriad strengths and experiences to the table.

At, visitors can view the work of these Luminaries and discover any upcoming events and classes that they might be hosting. For example, several members of the Luminary team joined up with Lumix at WPPI 2014, and took part in a series of informational Google+ Hangout discussions covering a wide range of topics. These hangouts, which are streamed live and recorded for later reference, serve as an excellent platform where photography enthusiasts can learn about the latest advancements in photography.

If you want the chance to be featured on, tag your Tweets and Facebook posts with #LumixLounge. If you haven’t been to the site yet, I highly suggest paying a visit and seeing what you can learn from the Luminary team.



Tamron announces national 100-City Tailgate Tour

Friday, May 9th, 2014


100-City Tour Will Turn Photo Store Parking Lots Into A Full Day Photo Experience

March 14, 2014, Commack, New York. – Tamron USA announced today that they are embarking on a 100-city national Tailgate Tour to promote photography education and Tamron lenses. A fully equipped Tamron van will be visiting camera stores throughout the country, turning mundane parking lots into photo celebrations, complete with free photography mini-sessions, test drives on the latest Tamron products, full evening seminars, specials on Tamron lenses and complimentary tailgate lunches at most participating retailers. This casual and fun approach to photography education is designed to offer easy and free access to great information to anyone interested in photography.  

 “Our Tamron Tailgate Tour demonstrates our commitment to help all levels of photographers take better images,” said Stacie Errera, Chief Marketing Officer of Tamron USA. “Everyone can use a little help with their photography, and we want to come to hometowns across the country to invite people to discover how new technologies and simple suggestions can improve their results.”

The Tamron Tailgate Tour will work with local photo retailers to deliver this unique learning experience. The Tamron van will pull into the parking lot and set up for a full day of education with Tamron tech team members on-hand from 12pm to 4pm to help people with their photography questions. And each day will feature team members offering four free mini-sessions under the Tamron Tailgate Learning Tent – “Configuring Your Camera Bag,” “Achieving True Colors,” “Enhancing Your Image,” and “Choosing Your Next Lens,” offered every hour starting at 12:30 PM. Raffles will take place at the end of the last session that begins at 3:30 PM.

For those looking for even more tips to creating better photographs, Tamron will offer a two-hour evening seminar entitled “10 Steps to Epic Images,” taught by experienced Tamron tech photographers.  The cost of the seminars will be $25 dollars and will include a welcome bag with a reporter notebook and lens cleaning cloth. In select cities, an evening seminar plus an in-the-field workshop the next day will be offered for a total of $75.

Visitors will also see the latest in Tamron products, and be eligible to enter the #winatamron Instagram® contest, where they can win one of three Tamron 16-300mm All-In-One 18.8X zoom lenses at the end of the tour. Full contest details can be found at the Tamron Tailgate website on April 13th for the kick off of the tour. A Tailgate lunch will be served at most locations from 12pm to 2pm.

The Tamron Tailgate Tour is co-sponsored by partners Athentech Imaging, maker of Perfectly Clear plug-ins, the dominant image correction technology in use worldwide; ExpoImaging designs and manufactures ExpoDisc 2.0 white balance filters, Rogue FlashBenders and the Rogue Safari Pop-Up Flash Booster; Lowepro, one of the leading makers of camera bags and camera carrying systems and accessories; and OP/TECH USA, manufacturer of straps, pouches and accessories to fit cameras, lenses, tripods and electronics. The products from these leading industry companies perfectly compliment Tamron lenses and select products from their respective line-ups will be highlighted at each tour stop through demonstrations, raffle prizes and special offers.

“We hope that our Tamron Tailgate Tour will help inspire all of our attendees, from the casual snapshooter to the serious enthusiast, to take better images that will last a lifetime,” said Errera.

For more information and to find out when the Tamron Tailgate Tour will be in your area, visit

About Tamron

“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a comprehensive manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power All-In-One™ lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the 18-270mm Di II VC PZD — the world’s smallest and lightest 15X All-In-One™ zoom lens featuring Tamron’s proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet autofocus operation. Tamron’s recent SP (Super performance) lens introductions have received accolades and high praise from leading photographic magazines and websites for their outstanding best-in-class performance. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

Visit: for more information

top 10 most influential photographers

Saturday, March 1st, 2014


top 10 most influential photographers

The results are in! You, the reader, voted. What a year it has been. The changes in who holds the most influence over our hard-working readers was a surprise to the staff here at Shutter.

I want to thank all of you for voting for me as being the most influential. I appreciate all your love and support. That being said, I felt it made sense to remove my name from the list and focus on others in our industry.

What is influence? For me, influence comes in many ways. It can be the motivation I receive from listening to one of my favorite speakers. Or that nudge we all need from time to time to get up off our butts and try something new. People can have an influence on you, your business and your life in sometimes unexpected ways. I am reminded daily through your emails and posts of the influence I have had on you and your business. Knowing that we have impacted and influenced your life in some way is the most powerful reward any of us could ever ask for.

Want to read this photography training article? Log in and launch this free photography training magazine // March 2014 issue.

Tamron announces new All-In-One zoom lens

Thursday, February 6th, 2014

Tamron, a leading manufacturer of precision optics, has announced the development of an advanced new All-In-One™ zoom lens, designed exclusively for DSLRs with APS-C size image sensors, that provides an amazing 18.8X zoom ratio.  The lens sample will be on display at the Tamron booth at the CP+ 2014, which will be held from February 13 to 16 in Yokohama, Japan.

Since the launch in 1992 of the 28-200mm (Model 71D) high-power zoom lens – which featured a revolutionary compact, lightweight design – Tamron has been continually expanding its portfolio of world-class optics to benefit  consumers.

Tamron previously launched an 18-270mm (Model B008) All-In-One™ zoom lens exclusively for digital SLR cameras with APS-C size image sensors that features a 15X zoom ratio, superior image quality, swift, quiet AF, and Tamron’s acclaimed VC (Vibration Compensation) mechanism, in an ultra-compact package. This ground-breaking lens has won major plaudits throughout the world.

Responding to consumers’ demand for expanded focal lengths both at the wide-angle end of the zoom range and the telephoto end, Tamron has begun development of a completely new All-In-One™ zoom lens design that provides an impressive focal length range extending from 16mm true wide-angle to 300mm super-telephoto.

Product Highlights

  • A further expansion of the imaging range with a minimum focal length of 16mm (35mm film equivalent: 24.8mm) at the wide-angle end of the zoom range, and a maximum focal length of 300mm (35mm film equivalent: 465mm), this remarkable new lens provides a zoom ratio of approximately 18.8X.
Responding to requests from consumers who wanted to be able to photograph subjects with a wider viewing angle than is possible with conventional high-power zoom lenses, Tamron has begun developing a unique lens with a minimum focal length of 16mm. At the telephoto end, the maximum focal length has been increased to an impressive 300mm. Users of this new lens can enjoy unprecedented framing flexibility by easily adjusting the angle of view using the convenient zoom ring.
  •  Superior, reliable image quality.
The lens construction features 16 elements in 12 groups. This includes three Molded-Glass Aspherical elements, one Hybrid Aspherical element, two LD (Low Dispersion) elements, one XR (Extra Refractive index) glass element, and one element of UXR (Ultra-Extra Refractive Index) glass, which has a greater refractive index than XR. The full use of specialized glass elements in the design contributes to thorough compensation of optical aberrations. In addition, the use of the latest coating technology for suppressing reflections on lens element surfaces minimizes unwanted flare and ghosting and assures sharp, crisp, high-contrast images.
  • A minimum focusing distance of just 15.3 inches supports an extensive range of macro photography capabilities.
The new lens provides a minimum focus distance of 15.3 inches over the entire zoom range, with a maximum magnification ratio of 1:2.9. This makes it possible to get right up close to the subject of the photo to enjoy easy, stress-free macro photography.
  • Using a new design approach to create an ultra-compact lens.  
The latest optical technology has been used to provide an expanded zoom range (compared to the B008) at both the wide-angle and telephoto ends, without necessitating the use of an oversized lens body. By employing UXR glass (which helps to reduce the size of the front lens diameter), an optimized layout of the Molded-Glass Aspherical elements, and adopting a 5-lens-group zoom system approach to provide enhanced design flexibility, the new lens embodies the fusion of state-of-the-art optical design, sophisticated mechanical design, and high-precision lens manufacturing technology, thereby attaining a compact size, an unprecedented zoom range, and superior image quality.
  • PZD (Piezo Drive) delivers faster, quieter autofocus action. 
  • The PZD (Piezo Drive) advanced standing-wave ultrasonic motor system delivers faster, quieter, more precise AF action when the autofocus is engaged. There is enhanced support for contrast-detection AF capabilities, and focusing when in live-view mode has been made smoother. The new lens also features full-time manual focus, a function that was not provided on the B008, making manual focusing more convenient.
  • Sharper images with VC (Vibration Compensation)
Tamron’s acclaimed VC mechanism is incorporated into the new lens. VC reduces image blur caused by camera shake to deliver significantly sharper images even when shooting handheld at long telephoto settings.
  • Moisture-resistant construction for worry-free outdoor shooting.
  • Upgraded cosmetic design.
Tamron has upgraded the cosmetic design and finish of this lens to create a more sophisticated, high-end look in keeping with the demands of discerning DSLR users. Employing a sophisticated linear pattern rubber grip on the zoom and focus rings, and an elegant tungsten-silver name-brand ring, etc., this newly designed model accentuates its visceral presence with understated elegance and class.   For more info:

Rob Adams and Adam Forgione

Tuesday, December 17th, 2013

Wow. What a 24hrs it has been. I have been getting private messages all day. “Sal, what do you think of the Rob and Adam situation?” I have to admit, I first found out about it last night from an old friend and colleague in the video industry. He emailed me privately letting me know that shit was about to get real. If you are still unclear as to what is going on, apparently Rob Adams has lifted, copied, stole, (insert adjective here) from Adam Forgione. See video – password “stolen”

Let’s get a few things out in the open. One, Rob Adams writes for Shutter Magazine. Two, I consider Rob a friend. And finally, we live in a dog eat dog world. Trust me, I get it. The world of teaching, education, workshops, and the associated drama, is big big business. We have had recent flare ups with other big name speakers and whats been happening is just sad, frustrating, and just downright dumb. (See story) There are no excuses.

I am not here to take sides or inflame the situation. It is what it is. For those of you who know me and know my brand, I am one of the most logical people you will ever meet. I am definitely blown away by the pitchfork mentality of some of the other sites running this story, in some cases, less than 12 hours after it happened. Not because of its validity, but because its less than 24hours of this hitting and Rob has not had a chance to respond either way. Something I have learned over my life, there are three sides to every story, yours, mine, and the truth. I will acknowledge that the video is without a doubt damaging and incriminating. Personally, I felt I owed it to Rob to at least give him a chance to formulate a response before I wrote a single word or weighed in. The same opportunity I offered to others in similar situations here recently. (See story) Regardless, it is what it is.

I get it. I understand Adam’s frustration. Adam is a brilliant film-maker. As a speaker myself, I do get it. I would be FURIOUS, if someone took my material and regurgitated it in any way. That’s the point, its my material. Not that business concepts (which is what I teach) are unique to me, but the way I teach it IS. And I truly believe that is where Rob got in trouble.

I had the opportunity to speak directly with Rob this afternoon and he told me it was not with malicious intent that he did this and I believe him. I am not justifying it. I am not endorsing it. I am merely highlighting people make mistakes. And I believe this was one of them. However, when mistakes are made, there will always be backlash. As speakers, we have to be held to a higher standard, I am 100% for that. I am not perfect, but I try every day to make sure me and my team do the best job we can. And when you screw something up, the best thing you can do is try and make it right. A standard we should all hold ourselves to.

Below is Rob’s response. This is from Rob directly.

So, based on Rob’s response you be the judge. What are your thoughts?


I thank you all for your patience while I read and took in all of your comments and this situation. I wanted to respond with an answer as best as I could and in less than 24 hours and I believe I have done that.

When I first saw this video post, I thought to myself “What did I do? Did I do this??” I had to take a good look at it, myself, my intentions and my entire presentation to find answers as I took Adam Forgione’s course years ago and taught that specific class over a year ago. It wasn’t easy, but I was ready to be honest with myself if I did make mistakes.

From what was shown, more than 90% of this is basic filmmaking concepts…..

The comparisons address universal video principles like time-shifting (first brought to wedding cinema by David Robin in 2006, and a part of movies for years before that) and facetime (so generic a term that Apple uses it), that are taught the same way no matter who teaches them. It is much like if you were teaching in photography how to expose for ettl off-camera-flash – “expose for the background” (you’ll hear that exact phrase every time) or industry trade-secrets that are as old as the day is long (like walla-walla since the “early days of radio” and music theory and timing which we can trace back to the BC era —- For the record, I am a guitar and bass player and have been for years and learned my music theory from that), regardless I think that as speakers and educators we’re called to a higher standard. Forgione didn’t invent those basic concepts that I spoke about; neither did any other educator teaching those concepts today.

The editor of this video, (said to be… (NAME REMOVED BY SAL), malevolently took a skewed microscope to 18 hours of one of my workshops on creativeLIVE, and then had to search through three separate workshop video and audio bits of Adam Forgione’s in order to pull up about 6 minutes or .005% of similarities. 80% of which is attested for above in basic cinema or worldly concepts, so that the only thing that can accurately be said to have been regurgitated from his workshops was about .001% of my entire workshop. Anyone could make a mash up like that from pretty much any two speakers speaking on the same topic because they’re teaching THE SAME TOPIC and the same basic principles need to be taught. To say that my entire workshop and educating career over the past four years is all fraudulent and fabricated based on .005% of debatable material is a gross exaggeration and a purposeful insult from those who already had a vendetta that they were looking to validate and who typically thrive on stirring the pot whenever they can as seen in this “warning” message I got earlier in the day:

As I’ve mentioned numerous times in other forums like this one, I’ve clearly been influenced and inspired by Adam Forgione, Ray Roman, David Robin, Joe Simon, Dave Williams, and many of my other industry peers. I have nothing but respect for them. Their teaching and work continue to impress me because their concepts work and I use them in my business alongside with concepts I’ve come up with myself and others I’ve learned over the years from my Video Production College education. It’s the cycle of learning: You learn, then you do, then you teach.  I’ve implemented their concepts along with many others through out my 15 years of education into my business, made it my own, adapted it to work for me and now teach what works for my business and me. I’m sure some of their presentations style and vocabulary have leaked into my presentation and way of explaining things because it’s how I was taught it and how I remember it subliminally. But to say that I am now at fault to complete plagiarism of all of my educator works is absurd; and all over not mentioning in that workshop instance that I learned things from a Forgione workshop two years prior (as I did mention I learned from Ray Roman in that workshop). It’s a wild overreaction and an illogical exaggeration.

However, regardless of how miniscule the percentage of seemingly copied verbiage and jokes that were in my workshop, I do believe that as educator’s we are called to a higher standard. I should have, 100%, quoted or given credit to Forgione for anything even partially resembling his workshop material. I could have easily done so while teaching and this entire thing would have been completely moot, but I failed to for a variety of reasons including not realizing it was so similar or simply forgetting to credit where I remembered it from in this particular instance, even though I have said it before. It was absolutely not my intent to plagiarize or rip off any of his material, but only to give good information. I am truly sorry for this and all of the hurt it caused Forgione and others. I only wish that Forgione had come to me first rather than seeing the video that someone else made and taking it as a representation of my entire education career. I do hope that others will not be so fooled.

In the future, I plan on working to regain the trust and respect I have lost, first with my family and friends, and then with my peers.

Again, I am truly sorry for the happening and will be happy to make any public, in-person apologies as well. I do, humbly, ask for your forgiveness and understanding, though seemingly undeserved.

Rob Adams

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