Change your game with Lori Nordstrom


Change your game with Lori Nordstrom

There is never a wrong time to change up your game, but it seems that the first of the year always brings new ideas and a need for something fresh. I like to look at my year in advance, and think about the things I need to do to take care of my old clients, and bring in new ones. One way to do both is to offer something new.

Getting a new product or product line to offer gives me an excuse to contact past clients. By adding something different to the mix, I also might attract a different segment of the market that I wasn’t able to reach before, or open up a new networking opportunity.

Many years ago, I decided I wanted to sell wall groupings to each and every client I worked with. Wall groupings were my “thing”! But as time went on, I knew that I had to up my game again. It wasn’t enough to just have wall groupings on my menu. I needed to start educating my clients about the possibilities for their homes, their decor style and their lifestyle.

I invested in a sales presentation and studio management software called PreeVu so I could easily show clients what a framed or canvas grouping would look like on their own walls at home. But I realized that having this available wasn’t enough—I needed to talk about it and get clients excited about it! I began to call my favorite clients to tell them about this state-of-the- art design software that I was so excited about. I told them I’d love for them to take a few snapshots of their walls at home so I could show off my new thing. I also offered to design something from their last session, and send it over for their feedback.

Get the full story

To read the full article, launch the digital version of the February 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail outdoorportraitsusingreflector

Outdoor Portraits Using a Reflector // Westcott Fusion

Harsh sunlight? No problem. You can create stunning portraits with nothing more than a reflector and clever use of blocking techniques. In this photography lighting tutorial, we use the Westcott Fusion which gives us several variations for lighting control.

Natural light photography doesn’t have to be flat and boring. Using a reflector can add dimension and that pop of life into your subjects eyes. If you have ever wondered how to use a reflector for outdoor photography – this video is for you.

Read More »