Digital Files in Your Portrait World

LNordstrom_BlogLarge

Digital Files in Your Portrait World

We are living in a digital world. Let’s face it. If you would have asked me 10 years ago if I would be selling digital files, I would have said, “Never!” I converted from film to a digital studio in 2000. I’ve learned over the years to never say never. Times change and the needs and wants of our clients change.

Ten years ago, my reasons for not selling digital files were very different than they are today. Back then, it was primarily the fact (or fear) that clients would take their files to be printed at some crappy discount store, or even print them at home on their even crappier home printer. We were all afraid of losing that control—that our work would be diminished because of how it was presented to the world. And while those are valid points, 10 years later, we know that printers are getting better and clients have many resources for printing their images, but research and statistics show that people are not printing their images anymore.

Yes, we live in a digital world. We live in a world of instant gratification. The average consumer has at minimum a decent camera, and many have the same or better cameras than we are using in our businesses. The average consumer (over two-thirds of Americans) owns a smartphone and has access to a digital camera 24/7, not to mention photo editing programs like Photoshop.

Get the full story

To read the full article, launch the digital version of the December 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

on camera direct flash tutorial thumbnail

On Camera Direct Flash Tutorial

Have you tried using on-camera flash for your studio portraits? As a professional photographer, I’ve always been taught to take the flash off camera to create more directional light. In this video of on camera direct flash tutorial for lighting, I will show you how to work quickly and easily using on-camera flash to create some very unique and interesting portraits.

Read More »
5 easy poses for boudoir photography thumbnail

5 Easy Poses for Boudoir Photography

Posing for boudoir photography is always a challenge. In this video, I will show you some easy tips to posing your clients. Not every client is a model – so we need to find an easy set of poses to get them started. Once they get comfortable in front of the camera, you can then work on more advanced poses and lighting techniques to build on for the images you create.

Read More »