expand your senior photography

expand your senior photography


I have taken the past several weeks to evaluate what it is that makes my senior business work so well. There are many elements that must come together in order to achieve success, but I really want to get your mind turning and raise your awareness. We spend so much time doing what will help us to simply get by. If you live with fear of uncertainty, you will find yourself doing the same thing year after year.

With an open mind, a strong will and a clean heart, anything is possible. If you grow to only expect one thing, it’s likely to turn out to be a disappointment. Now is the time photographers have to evolve and pay close attention to avoid complacency in our present marketplace. I have pulled out several small components that add major value to my brand and my business. Every business decision I make requires that I ask two questions. The first is do I believe in it; does it make me feel proud? The second is does it make good financial sense?

There have been a lot of questions lately regarding session fees. I live in a very economically depressed market and I am definitely on the high end of pricing here. If I can get the client in the door, I can show them the difference and easily validate pricing for my services. However, my senior session fee is really low in relation to the rest of the world. The reason for that is simple. People generally ask for the session price first, and if that is really high, they will probably not even give me a chance. It is unfortunate that price has taken the place of value these days with most consumers.

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To read the full article, launch the digital version of the May 2013 magazine.

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