Glamour Photography | Allure

// Glamour Photography

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Like many of you, I have been inspired by the resurgence of the glamour and beauty industry. As a wedding and senior photographer, it’s nice to have a change of pace in the studio and work sideby- side with my wife. Not to mention, my brides are the perfect clients for glamour work. They want to give their husbands something unique and sexy!

As many of you know, we recently started a new glamour line called Allure by Salvatore. It has been a tough start for reasons I will highlight below. My goal this month is to share transparently with you the trials and tribulations of a new startup. Even as an established brand, starting Allure has been anything but easy. Will it be successful? I am not sure yet. I know one thing; we are doing everything in our power to make it a success.

Bottom line, there is a market for this across the U.S. People of all ages and sizes want to feel sexy. It’s a very rewarding process. Much like weddings, you are involved in a celebration of sorts. What woman doesn’t want to look and feel beautiful? In fact, that was the fun for Taylor and me…seeing all these women go through a transformation from the moment they walked in and giving them an experience of a lifetime that was both challenging and rewarding for us. So, I see two potential clients for this. One, my brides. They are in the best shape of their lives and want to celebrate this moment. In many cases, even offer it as a surprise for the wedding night.

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To read the full article, launch the digital version of the February 2013 magazine.

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