How’s Your Exposure?


How’s Your Exposure?

It’s ironic that one word, exposure, can be so critical to every aspect of your career as a professional photographer. With your photographs, a decent exposure is critical to creating a beautiful image. Today, thanks to technology, if you screw up the exposure, you have the ability to fix it. Even though you’re burning time, your most valuable commodity, the image, isn’t lost. In the old film days, if you screwed up, you had to pray the lab could clean up your mess. And, if you were shooting chrome, there was absolutely no room for error. That was it: What you saw was what you got, with no forgiveness in sight.

Let’s take a look at the other side of “exposure”—the one most of you ignore. What good is working so hard to create the greatest images of your life if nobody knows who you are?

Even tougher to think about is what happens when you don’t get exposure—there’s no lab to bail you out. There’s no Keebler elf who’s going to sneak into your studio in the middle of the night and help build your brand (let alone bake cookies). It’s December, and you’re about to head into the slowest part of the year, the first quarter. So let’s hit a few ideas to help you start building a little momentum for your brand.

Get the full story

To read the full article, launch the digital version of the December 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt-thumbnail-boudoir photography-using natural-light

Boudoir Photography Using Natural Light

Can you be creative with natural light when it comes to boudoir photography? I think you can. You just need to use the light for your portraits in a big and soft way.

Have you ever tried Creative Boudoir Photography Using Natural Light?

Posing is also very critical for the final results. When it comes to posing your portrait photography clients – especially boudoir clients – over communicating is crucial.

Read More »

Creative Beach Portraits Using Off Camera Flash

Ready for some creative beach portraits using off camera flash? In this photography training video, we are on a beach photoshoot using the new Westcott Fusion by Sal Cincotta. This product, among many other features, allows us to create a 6-ft softbox in the field with a free standing unit.

This is a great photography tutorial for seeing how we shoot step-by-step in the field using off-camera flash.

Read More »