Marketing Your Portraiture

SCohen_BlogLarge

Marketing Your Portraiture

Just a few weeks ago, I got a call from a photographer friend who was thoroughly frustrated with business challenges. He was on overload, and called me for a pep talk. Thirty minutes later, he was out of the slump, and had some solid reminders of his potential.

“Find out what everybody else is doing and then offer something different.”

That’s a quote from a good buddy, long-time photographer Terry Clark. It was the perfect starting point for pep talk.

Great portraiture can make your work stand out, and it starts with your skill set. You need to understand lighting and posing. Just learning a couple of basics and then practicing relentlessly is a great way to start.

Get the full story

To read the full article, launch the digital version of the October 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

beauty-retouching-with-luminar-neo-thumbnail

Beauty Retouching with Luminar Neo

Beauty retouching is fun and easy with Luminar Neo. This is one of several tools I personally use in my editing process. I love how easy this tool is for editing your images. Quick, easy, fun and creative are the words I would use to describe my editing. In this quick Luminar Neo Tutorial, I will show you my editing techniques for working some recent portrait images I created. One of the things to keep in mind while watching is a term I like to refer to as “season to taste”. We all have different editing styles and different taste. Work on and find the ones that work for you and your business.

Read More »
yt-thumbnail-boudoir photography-using natural-light

Boudoir Photography Using Natural Light

Can you be creative with natural light when it comes to boudoir photography? I think you can. You just need to use the light for your portraits in a big and soft way.

Have you ever tried Creative Boudoir Photography Using Natural Light?

Posing is also very critical for the final results. When it comes to posing your portrait photography clients – especially boudoir clients – over communicating is crucial.

Read More »