Marketing Your Portraiture

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Marketing Your Portraiture

Just a few weeks ago, I got a call from a photographer friend who was thoroughly frustrated with business challenges. He was on overload, and called me for a pep talk. Thirty minutes later, he was out of the slump, and had some solid reminders of his potential.

“Find out what everybody else is doing and then offer something different.”

That’s a quote from a good buddy, long-time photographer Terry Clark. It was the perfect starting point for pep talk.

Great portraiture can make your work stand out, and it starts with your skill set. You need to understand lighting and posing. Just learning a couple of basics and then practicing relentlessly is a great way to start.

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To read the full article, launch the digital version of the October 2014 magazine.

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