Networking could very well be the most abused word in business today. Everybody talks about their network, but only a handful really stay on top of the challenge and work just as hard to maintain their network as build it.
The truth is, any moron can collect business cards, shake hands with people and collect names and email addresses. The key is to put some advance planning into the approach so you’re nurturing and building your network.
Next April’s ShutterFest is the perfect event to use as an example of planned networking. It’s approximately eight months away, and there are some significant things you can do in advance to make sure you get the most out of it.
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