Selling more portraits

// Selling more portraits

LNordstrom_BTS_TeaserBIG

Want to sell more wall portraits? We all have heard the phrase, “Show what you want to sell.” But what does that really mean? Taken literally, it would mean if you want to sell for the wall, you should only show wall portraits, or wall groupings. If you don’t have a studio location, this is hard to do. Even with a studio location, showing lots of wall groupings can require a big investment.

Even though I have a retail studio, I like to work on location. I enjoy being in my clients’ homes, helping them with clothing suggestions and choosing personal props for their session. I also enjoy walking through their homes and making suggestions for where to hang their portraits. By doing this, and then designing for them in PreeVu Software, I can “show” my clients what I want to sell by showing and suggesting wall portraits or wall groupings right on their own walls. This is even more powerful than your client walking into your studio and seeing a wall grouping that showcases another family. I’ve learned that an order appointment in my client’s home, with only a laptop, can lead to very high sales, because the process is customized for every person.

Get the full story

To read the full article, launch the digital version of the March 2013 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail lightingsetupsforhighschoolseniors

Quick and Easy Lighting Setups for High School Seniors

Lighting doesn’t have to be complicated when it comes to your photography lighting set-ups. In this video, we show you some easy ways to get beautiful portrait lighting in a quick and easy way.

This studio lighting tutorial is perfect for beginning photographers and advanced photographers as well.

Read More »
yt thumbnail octaboxvsbeautydish

Octabox VS. Beauty Dish // Which is better?

These two completely different lighting modifiers will deliver completely different results with the same exact set up.

In this lighting tutorial, we showcase the difference in the two different lighting options. both portrait images look amazing, but I think creatives will like one over the other.

Which do you like the best?

One is softer and the other more specular.

In this video, we used the Westcott FJ200 and their octabox and beauty dish offering.

Read More »