Shoot to sell. It’s a phrase I use all the time! When I am teaching workshops the one concept I have to bang my students over the head with is this. As photographers, we want to document and tell the story and I do agree with that. Without question, our job is to document the event in our own unique way to capture all those special moments for our clients. However, when it’s all said and done, we have to sell some prints and albums.
You will not be able to sell prints if you do not shoot imagery that lends itself to sales. I have a philosophy I teach all my shooters when they are in training, and if you follow these key principals I promise you will sell more products and make more money. It’s not complicated, you just have to be diligent and alter the way you think during a shoot. And best of all, this lends itself to all photography types.