We’re all part of an industry that’s driven by technology and marketing, and pretty much every- thing is a spinoff of those two things. Technology is constantly changing. Every day there’s something new coming your way, prom- ising you the best and most creative tools in the history of photography. New cameras, lenses and software keep expanding your bag of tricks. Photographers today have tools at their dis- posal that just a few years ago were available only to corporations.
Marketing brings it all together. Each of you, because of social media, has the reach that only major magazines and newspapers used to have. Consumer trends come and go through a re- volving door of fashion, taste and culture, as each of us tries to intuit what the next big thing is going to be.
Even challenges in the economy can be neutralized with great marketing. You still have the power to influence your target audience. Marketing done right can also get you through the noise and put your business in the spotlight.
So, what’s the big deal? I haven’t told you anything you didn’t already know. Well, how are you going to stay sharp? What are you going to do to make sure your education in every aspect of this business never slows down?
I had some fun with this topic, and made some calls to the experts for their take.
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