Posing is one of the most beautiful ways we can speak for our clients, and it’s all done through body language. I can’t wait to see what your portraits will say!
The bottom line is whether you’re photographing for black & white images or color, learn the difference between an f-stop and a bus stop, print and frame your work, and look at life in shades of gray, not hard and fast rules.
Looking back over my career for the last 20 years, there is a distinct line of when my work went from predominantly black & white to taking an immediate turn to color. It happened when I captured that first medium format digital image in 2004 and I never looked back.
From a professional point of view, understanding light and being able to execute your vision 'at will' despite the time of day or the location makes you an incredible asset to your client. Light is both an art and a craft. This broad spectrum can make lighting a daunting task to learn and teach. However, one simple philosophy of light can help clarify everything. There's good lighting, there's bad lighting, then there's the RIGHT lighting to help express the emotion you want.
Maternity photography intimidates many. Feeling foreign in the approach, whether it is in the posing, sales structure, or client interactions, is enough to prevent people from taking hold of the huge advantages that offering maternity services could provide. And really, for most wedding shooters, family photographers, or even seasoned high school senior photographers, maternity is not that far of a leap. And even if you are just starting out brand new as a portrait photographer, there is no need to be overwhelmed or scared to shoot maternity. I am going to lay out 3 key elements for you to follow that will take you from a beginner maternity photographer to a master in no time.
Whether you specialize in baby photography or you just book the occasional newborn client, you’ve probably experienced one of the most frustrating parts of the job: newborns who don’t want to sleep. It probably doesn’t sound like an issue at first. So what? Just pose them awake! Except that awake newborns don’t always equal content newborns, and it’s a lot harder than it seems to pose a wiggly, arm-flailing, cross-eyed, screaming baby. We’ve had our share of super-alert newborns. We’re going to share how we approach those sessions without getting frustrated and still get the variety needed to fill a gallery in 3 hours or less.
Readers of this column know that I’m a big booster for the use of handheld light meters. I use them daily in my own photography and recommend them to every photographer interested in better lighting. In fact, if you want to take your lighting to the next level in addition to taking your light off your camera, learning to use a handheld light meter is the next best step you can take in that direction. I know what you’re thinking! “My camera already has a built-in light meter. Why do I need another meter, another expense, and another tool to worry about?” Those are each great questions.
Push yourself to stay on the cutting edge. If your art becomes successful, you can offer products that will increase your sales and help you to work smarter and not harder. Keeping your bottom line without losing your mind . You don’t want to feel like you never have time to expand and nurture your creative flow. As creatives, we are typically only as good as our last print. The clients are always looking for that product that is new and unique. You must feed your creative side to be able to stay on the cutting edge and produce artwork that will become the sought after product for years to come.
The lighting technology world is changing more rapidly than ever. LED is no exception. I absolutely love the advances—anything that makes my job easier, convenient, and more fun. But I won’t sacrifice quality for any of that. If you know my work, you know I strive to get it right in the camera. I don’t use presets or extensive Lightroom or Photoshop processing to get my finished images. The images shown here are almost straight out of the camera, save for removal of blemishes and clutter.
In today's age of high dynamic range cameras and increased knowledge of post-production software, photographers are beginning to rely less and less on the fundamentals of lighting. I can tell you firsthand that our studio built a foundation of its success on the ability to use creative light in any situation. Lighting, in my opinion, is the first thing that we should learn as professional photographers. Lighting will dictate the location that you shoot in as well as the overall style that you are trying to achieve.