The Senior Experience

The senior photography industry is constantly changing. Looking through the history of senior portraits, it seems that each decade represents a new trend in the industry. In the 80s, we saw “Glamour Shots” as senior portraits—feather boas, leather jackets, bright backgrounds, and a soft glow on the images. The 90s brought in more casual studio portraits complete with large numbers to represent the graduation year, high key backgrounds, fake brick walls, and those lovely folios that held six or eight or more wallet-size photographs. The 2000s started the trend of casual outdoor portraits in addition to the studio options. The studio portraits also included more options such as sports. The 2010s saw a big push into model programs and high fashion looks complete with hair and makeup options, with outdoor portraits being the norm.

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9 Tips to Creating an Amazing Client Experience for Seniors

After the excitement of the shoot day itself, the seniors can’t wait to see their images! In-person sales sessions are the way to go to be most profitable while providing the most valuable thing to your client—printed products. Even in these days of digital images and social media, teens still love choosing images for their albums and wall art. I recall one of my seniors recently saying at her order pickup, “Seeing them on the TV was cool, but seeing them in the album is completely different. This is absolutely amazing.”

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3 Ways to Nail Bridal Prep

Taking pictures of the bride as she gets ready for the wedding ceremony on her special day is a time-honored tradition in wedding photography, but it can require a different set of skills from the traditional photos of the ceremony. I personally love the close, intimate setting and the candid shots that can be captured during bridal prep. Of course, it does take a little planning, a good deal of forethought, and the right mindset to bring out the best in the bride, the bridesmaids, and the hair and makeup artists. Here are three keys to photographing bridal preps that I've found to be extremely helpful:

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The Most Important Question to Ask Senior Clients

As you listen, you will unlock exactly what you need to craft personalized art for your clients. Human beings naturally align with companies who create personal, client-focused experiences, paired with great service and expertise. To produce the best client encounter possible, spearhead a collaborative effort with them to help them feel valued and provide expertly tailored service and craftsmanship. This mutual approach will differentiate your studio from other photographers and illuminate you as an expert portrait artist who cares about more than just the bottom line.

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Why You Will Continue to Fail

If you want success, I promise you, it's out there for you to go and get. Make no mistake, there are a lot of people out there who want it just as bad, but the difference is, they are not willing to work as hard as you are to get it. Once you know this and see it, you start to realize that you can truly get whatever you put your mind to. Change your life. Change your world.

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5 Tips for Turning Difficult Clients into Happy Ones

If a photographer has never experienced a client who did not like their photos, had unrealistic demands, or was just not a very nice person, then that photographer has not been in business long enough. The reasons why customer service issues tend to happen in our industry are numerous, but the one thing that they can always be traced back to is not managing client expectations properly.

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