When a client books me for a senior portrait session, I automatically assume they are going to purchase wall prints, among other printed products that I offer. How do I know that? Because I make the end result of their session part of every conversation from the first inquiry.
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
If it appears that my upbringing put me behind the eight ball, you’d be sadly mistaken. If you’re going to be an entrepreneur, you have to be fearless! Just wait until you learn to laugh at fear and embrace failure. If you want to be an entrepreneur, you’d better be disciplined and most certainly be prepared to outwork everyone. If you’re even thinking about long term business/career success, then you have to set extremely high standards for yourself. Individuals and companies won’t hire you for mediocrity. I employ all of these traits instilled in me during my upbringing daily in my professional and personal life.
There is no secret formula to providing an unforgettable luxurious wedding experience for your clients. It’s about taking the extra time getting to know them, listening to their needs and caring for their loved ones on their wedding day. It’s about genuinely becoming their friend while being professional. Even though it may sound like a big investment to do this for every wedding, the rewards will come back to you tenfold.
One of the best things you can do for your bottom line is not to learn how to photograph a better portrait or how to edit a cleaner image. It’s actually to study how to educate your potential and current clients on your end result ... your portrait product offerings. Most photographers I’ve taught are missing out on pre-sale product education, and when it comes down to the ordering session, they’re left wondering why they didn’t make more. The following strategies are specific ways that you can increase your sales starting today, by diving deep into your clients’ psyches and finding ways to better motivate higher sale averages.
In-person sales can be hard. They can be overwhelming when you first start. IPS is a roller coaster. It’s unpredictable. It’s messy. It’s beautiful. And it’s the most rewarding thing you’ll experience as a photographer—not worth missing for the world.
How you price your products and services plays a larger role in the sustainability of your business than you may think. Here are five photography pricing pitfalls that may be harming your business, and what you should do to fix them.
A sales funnel is simply a conceptual representation of the path that people take from “lead” to “client.” Since literally every client was once a lead, every client came through your funnel—even if you didn’t know you had one.