Simple Price List Guide for Higher Sales in Photography with Tanya Smith
If you are a portrait photographer looking to increase your sale amount per client, one of the best things you can do is to restructure your price list so it is SUPER simple.
A Confused Mind Says No
Remember, a confused mind says no, and we want our pricing to be easy for clients to understand, AND easy for you to remember and explain to your clients.
And because it is so simple, it doesn’t take too much time to set up or to tweak here and there as you are figuring out your rates…
Tweaking and changing your price list can take days!
I remember when I would spend DAYS working on my price list, figuring out how much my different labs cost to make all the things, albums, folio boxes, loose prints, matted prints, etc. I wanted to give my clients any product they may want. My idea was that the more choice they had, the more they would buy.
Then I would combine products together and put them into packages that would entice people to buy. Tweaking the numbers, moving things around constantly, pricing everything individually… gah! It was so confusing. I tried a la carte, and I tried packages.
Then I would get people asking me to substitute different things and “If I don’t want the wall art, can I add an extra photo instead? Or can I take just the digitals?”
You’ve been there, right? Maybe you are still there, with that thinking and messing around over and over with your pricing, and having clients try and move things around to make the package suit them. Then you have to figure out if that price worked for you and if you will make a profit, and do all that on the fly, while still looking professional.
If this sounds familiar, then you probably need to simplify things
If this is where you are, changing your price list is really going to help you make more sales AND save you so much time on researching prices and designing your price list. It can change your BUSINESS.
Imagine how it will feel to be able to spout off your pricing without even looking at your list, knowing you are giving your clients a good experience and selling them products that make sense to them, and have them thank you after they give you money.
This is what you want.
You want your clients to feel like what they purchased is worth it and has a value to them. You don’t want them walking away confused about what they bought or wondering how they could get more and pay less by moving and substituting things around. Am I right?