The art of video

// The art of video

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As I write this, I’m on a plane back to the U.S. from Ireland where my wife, Vanessa Joy, and I had the privilege of teaching photo-video fusion to a group of European-based photographers in Dublin. Anytime we teach fusion or “Video 101” as I affectionately like to call it, there’s this moment about halfway through our presentation where the light bulbs just start going on over the heads of audience members. You can see it happen. Faces get brighter and you can see the ideas and concepts clicking in. I can almost tell the moment that 2D-still photographers realize how storytelling is achieved with motion and the realization that they can do it. After all, we see it every day in television and movies but rarely do people stop and take notice of how it’s done. We are more apt to just sit and be entertained, and not question why or how a camera captures motion.

In last month’s article, I walked you through some basic concepts behind storytelling with video. I’ll quickly re-cap the basic points from that article and then put it to practice with some tips for shooting.

The idea behind a sequence in filmmaking is that several shots come together to form a scene. The shots are carefully designed to bring you into the moment and tell a smaller part of an overall story. As photographers who may be integrating fusion or some form of video into your workflow or products, effective sequencing can mean the difference between amateur, montage video presentations and well-polished, professional looking visual art. Movies look like movies. Why? Because things are done right.

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To read the full article, launch the digital version of the March 2013 magazine.

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