themed baby photography

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themed baby photography

There are two schools of thought regarding mini sessions and events by high-end portrait studios. One is that they devalue the brand we are trying to create. The thinking goes that if we are trying to get our clients to spend thousands of dollars and to really see the value of wall portraits and heirloom albums, we shouldn’t be offering mini sessions with “cheap” packages because it give clients the idea they can just do these less expensive sessions and never invest in

a regular portrait session. The second school of thought is that by offering these shoots, we can reach a segment of the market that we normally would not, or may even turn down.

I think mini sessions and themed events can be a powerful profit center. You can plan them monthly, quarterly or seasonally. I’ve known photographers who only do monthly themed events as their entire business model, but for most, these events are a second or third product line.

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To read the full article, launch the digital version of the March 2014 magazine.

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