themed baby photography


themed baby photography

There are two schools of thought regarding mini sessions and events by high-end portrait studios. One is that they devalue the brand we are trying to create. The thinking goes that if we are trying to get our clients to spend thousands of dollars and to really see the value of wall portraits and heirloom albums, we shouldn’t be offering mini sessions with “cheap” packages because it give clients the idea they can just do these less expensive sessions and never invest in

a regular portrait session. The second school of thought is that by offering these shoots, we can reach a segment of the market that we normally would not, or may even turn down.

I think mini sessions and themed events can be a powerful profit center. You can plan them monthly, quarterly or seasonally. I’ve known photographers who only do monthly themed events as their entire business model, but for most, these events are a second or third product line.

Get the full story

To read the full article, launch the digital version of the March 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail how to mix flash and ambient light

How to Mix Flash and Ambient Light

Attention all you “natural light” photographers, now is the time to expand your photographic skill set by adding flash photography to your tool kit.

It’s not difficult. With a few rounds of experimentation your photography will elevate itself to new levels and your work will stand out. These photography lighting tips will work for all genres of photography – wedding photography, portrait photography, senior photography, fashion photography, boudoir photography and more.

In this step-by-step flash lighting tutorial I will explain techniques like dragging the shutter and how you can use that technique to allow more ambient light into your portraits and add more depth to any shot.

Read More »