10 Tips for Better Engagement Photos with Kesha Lambert
Engagement Photos is an amazing way to break the ice and connect with couples. It gives the couple an opportunity to experience working with you before the wedding day. When a couple invests in working with you for their wedding, in many instances they don’t truly know what they are signing up for. They have seen your work, maybe they’ve met you and have had a conversation with you, but there is so much added value in working together for a photo session before the wedding day.
For the photographer, the engagement session provides an opportunity to establish rapport, build trust and impress your client. The Engagement Photos also opens up an avenue to sell products like wall art and albums in addition to the investment they made for their wedding photography. The engagement session is the photographer’s chance to stand out in the client’s mind and make a great impression. So here are 10 quick tips for a better engagement session..
Ask couples that you’ll be working with lots of probing questions. When you engage with your clients, listen actively and pay attention to the little things. Keep eyes and ears out for the subjects that make them light up and the things that they shy away from sharing about. When you gather information about the people that you photograph, you build a library of information that you can use as a pathway to connect with them on a deeper level. This library of information can be used as a resource to prompt a moment, instigate interaction between the couple, or pull out a show of personality. It gives you a starting point to establish rapport and trust when you can have a conversation based on your client’s interests and personal history. When you have your client’s trust, the creative possibilities are endless.
In many instances, couples arrive at their engagement session nervous about whether they will know what to do in front of the camera. Give your couples some guidance before the date of their session. Providing information via a “What to Expect” guide or a beautifully packaged client gift will put nervous minds at ease. Include recommendations for creative direction, like what colors to wear, location and time of day. Include practical advice on how to prepare for their session. Include a gift that they can use during their session, like a confetti popper or a small bubble wand. The goal is to set the tone and get them excited about the session.