Your Sales System in Action: Inquiries and Consultations

For the past several months in The Business Corner, we’ve been building your sales system from the ground up in order to get you to your target sales average. Now it’s time to put all your hard work into action. It’s time to craft your client experience workflow to maximize your sales potential. That workflow starts the moment a potential client inquires.

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How to Pack Lighter for Travel Photography

After one long travel month in 2017, my wife Eileen and I felt utterly pooped. Where was the old thrill we’d experienced as destination photographers? It was buried under a mountain of luggage and stress. We had to find a new packing system that brought joy back into our on-the-go lifestyle.Let’s look at our five essential categories we use to save space, the gear we bring and, finally, Peak Design’s new Travel Backpack that lets us access everything in one bag.

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March 2019 Inspirations: Best Senior Image

March 2019 Inspirations: Best Senior Portraits Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Congratulations to…

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How to Sell Digital Files Like Products

I wasn’t always able to sell digitals the way I sell products. In fact, the word digital scared me. I had put so much work into learning how to sell products and testing my approaches that I hadn’t even thought about how to sell digitals. Through learning how to sell products, I learned how to build value for the products I was offering. The albums and wall galleries were family heirlooms that served as a valuable daily reminder of what is most important to people. Having something in your home you can look up at every day and feel better about the troubles you’re facing is priceless. I could sell that all day long to my clients because I understood the value of it.

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Client Loyalty: Relationships Matter When You’re In Business

My single greatest business achievement is my return client base. They all are of means, and they stick with me year after year even though they have lots of options and they are informed consumers. Their unwavering support means more to me than anything I could accomplish photographically. New photographers coming up are very talented and competition can be fierce. The fact that my clients stick with me keeps me going. It forces me to level up my craft, my product offerings, my marketing.

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My Journey Into Sportraits & Adventure Photography

My wedding career spanned many years. I stuck with it because I made good money. I found myself stuck in a creative rut, searching for who I was as an artist. I did not know where to start, but I knew I was ready for another adventure that would shake things up. That’s when I found “sportraits” and adventure photography—the inspiration and creative outlet that reinvented me as a portrait artist.

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Are You Thinking About Your Future?

In the wedding world, especially, it’s easy to think we’re making a ton of money because we take in a lot of money. The problem is that we need to spend it elsewhere. When was the last time you looked at your cost of sales, cost of business and how much time you spend? We end up making a lot less than we think we do, and there’s no way we’ve set ourselves up for the future.

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Photoshop to Lightroom: How to Turn Custom LUTs Into Color Profiles

Adobe Camera Raw is the solution for nondestructive editing from Lightroom to Photoshop using Smart Objects. This is useful for Lightroom to Photoshop, but what about Photoshop actions into Lightroom? Adobe’s recent improvements give us the ability to create Custom Color Profiles in Camera Raw, so we can flex our creativity with Photoshop actions and Custom Color Profiles by exporting Look Up Tables, or LUTs. Th­is is a massive overhaul for Photoshop that makes our Lightroom workflow even more powerful.

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