Make Them Want It: 7 Steps to Selling With Emotion

People want to buy things that make their life better. They aren’t interested in how epic your photography is or how many awards you have. Those are amazing bonuses, but the real reason they are looking for a photographer is because something or someone in their life is incredibly important to them and they want to celebrate them. So why do we focus all our efforts on taking a cooler photo than Joe Shmoe down the street when we should be focusing equal amounts of energy (if not more) on finding out what our clients want and how we can give it to them?

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Using Presets & Profiles in Lightroom Classic CC 7.3.1

Lightroom Classic CC 7.3.1 has restructured the tools in the Develop module to get us exactly what we need and faster access. Along with the new layout, there is a ton of new presets provided by Adobe and a greater supply of creative options with a single click. After reading this article, you will be ready to pivot to Lightroom Classic CC to fully experience the changes Adobe offers. Let’s dig into the new Develop module layout and get our editing bearings.

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Capturing Emotion on a Wedding Day

I don't want to just be a portrait photographer who happens to be at a wedding. I want to be a storyteller who captures the essence of people to tell the story of who they are in this time of their lives in an emotionally impactful way. Only recently have I evolved my approach from just finding the perfect light and artistic, beautiful compositions; now I find or create environments where authentic moments can take place. Through research and practice, I have developed a handful of methods to achieve emotional impact in my work.

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Slash of Light: Creating Drama with Gobos

Lighting geeks like me love nothing more than watching the way sunlight behaves as it streams through a narrow opening, moves across the sky or scatters into beams of light as it breaks through clouds or strikes the leaves of a tree overhead. It results in unique shapes and patterns. These magic lighting moments give me pause and remind me how powerful light and shadow can be in creating mood and atmosphere.

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10 Must-Have Shots on a Wedding Day

I answered her, and my heart broke. I saw the disappointment on her face. “I’m sorry. No, we didn’t take any full-length bridal shots of your daughter alone. But look. Here are several good full-length images of the bride and groom together,” I said, trying to lighten the mood. I mean, is a solo bridal shot really such a big deal? I’d like to spare you disappointment. So here’s my Top 10 List of must-have shots every wedding photographer should remember—and how to make them great.

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$6,000 Weddings in a $2,000 Market

In many markets, wedding photography has become a commodity. A commodity is an item or service for which the market will accept only a specific price. Most of us know the current price of a gallon of gas, and we would not go to a gas station that charges a dollar more per gallon, no matter how much better the station claims their gas is. Quality is perceived to be the same, and the distinguishing factor is price alone. If the market accepts only a certain price and that price is not profitable, how do we succeed?

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Top 5 Reasons to Use On1 Photo Raw 2018 in Your Wedding Workflow

Those who long for Lightroom like myself but have been looking for a better all-in-one solution need to add ON1 Photo RAW 2018 to their arsenal. Why should you switch this close to wedding season? My answer always comes down to time: the time it takes to finish shooting a job, time to fully process edits, time the client wants their images, time I get with my family, time to sleep. I want to keep my processing time at a minimum without my clients seeing a drop in quality.

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