2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today.
This is your business. Your company. Your future. You must be confident in your vision. You cannot build your company on someone else’s vision. Think about it. As a photographer, when clients come to me with their Pinterest vision boards, I typically hand them back. Why? Not because I am trying to be obnoxious, but because that was not my idea. I can’t execute on someone else’s vision any more than another photographer can execute on mine.
Over the years that I've spent in the wedding photography business, I've found that one of the biggest obstacles we photographers come up against is time—or rather, the lack of it. Sometimes it's hard to get the bride, groom, and wedding party on the same page in the little amount of time we have for each specific stage of the shoot. One thing really helps me to work around this issue: I make use of a workflow that allows me to quickly position the bride and groom in various poses and get the shots I need in just a few minutes. I can get a ton of great pictures, and at the same time catch up if I'm running behind for any reason, or if I just have a really tight time frame to work with.
That was the point when I decided to plan at least one or two creative shoots a month for myself and my soul. When I did that, something changed. I felt more excited. I wanted to run into my studio every morning and just create. After that, I was giving even more to my clients in their sessions and as a whole. I had re-lit that fire I had for photography and creativity. It’s easy to lose ourselves in client work and tell ourselves we don't have the time or energy to shoot anything for ourselves. I’m here to tell you: shoot for yourself. Collaborate, get weird, or just do something outside of your comfort zone.
I love my strip boxes. My go-to's are the Profoto D2 line and the Profoto 1x6 RFI strip boxes with grids. I use these light modifiers for my maternity, fitness and boudoir clients, because of the control and impact they have when shaping light. You can use them to create gorgeous directional light that focuses on drama. And who doesn't enjoy an excellent dramatic photograph?
Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Team Shutter went through the last 12 months of inspirations and voted on the best image of each month. Congratulations to all of our featured photographers this year. Never stop pushing yourselves towards greatness.
Cyber Monday has arrived! Check out these savings from Behind the Shutter's top partners.
As a business owner, there’s nothing more tantalizing than a wedding show: hundreds of qualified clientele looking for the services you’re offering. Here’s the thing: shows are for marketing. And marketing doesn’t mean just showing up, it also means following up.
High-volume photography is one aspect of the industry that seems both intriguing and daunting to a lot of photographers. I will go over why I want to photograph it, the basics of setting up team and individual images, and how to organize your day and files as you jump headfirst into one of the most profitable dollar-to-hour segments of photography out there.
Inspiration doesn't just arrive on its own. It must be triggered, and there are a lot of different things that can help with that. Working on visual taste and general understanding of art is also important. Try to spend some time looking through the art of any medium, and analyze on a daily basis why it is good and what people like about it.