Planning and Executing Stylized Commercial Shoots

Stylized commercial shoots offer a great way to collaborate with vendors to create something over the top for your portfolio, as well as theirs. You earn goodwill and build relationships that become mutually beneficial over time. We like to put together two or three of these shoots every year to keep images fresh and relationships alive. The planning process can be a bit overwhelming, especially if you’re thinking you can do it alone. Here are the key elements of planning and executing a stylized commercial shoot.

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Building Mutually Beneficial Vendor Relationships

Recently I was looking at where my wedding referrals were coming from when I noticed that a venue I used to shoot at several times a year had completely fallen off my radar. We had not shot a wedding there in almost five years. How could that be? We picked up the phone, scheduled a meeting with their team and did something about it. Below is how we went from an afterthought to front-runner—and rebuilt a relationship and our portfolio along the way. 

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Social Influencers: The New Commercial

Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.

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Your Work Is Great But Your Website Sucks (At Getting You Business)

No matter how many people tell you they love your site, if it isn’t bringing in sales, it needs some work. Making changes to it isn’t going to hurt you. Photographers from the commercial and business worlds often understand something that portrait and wedding photographers don’t: Your website needs to be more than a portfolio. Here are five things your website needs to be relevant.

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The New Profoto B10 in Action with Sal Cincotta

The Profoto B10 is here and it's a thing of beauty. The latest in the Profoto lineup, this unit sits perfectly in the lineup for mobile photographers. The B10 hits the mark with both portability and power. As you will see in the video below, I took the light into various lighting situations that a photographer might find themselves in during the course of a typical shoot - outdoors, bright sun, indoors, etc.

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Cinematic Rules for Wedding Photographers

Although it’s been common in Facebook photography groups to bash the video team at a wedding, we can learn quite a bit from their craft and apply it to our own. My husband, Rich, is a cinematographer, and through working with him, I have learned ideas and techniques that have improved the way I photograph a wedding and the way I deliver wedding albums as well. When we are photographing a wedding, we want to begin with the end in mind: a beautifully designed album. We want that album to have symmetry and balance, proper proportions and beautiful leading lines. This is how we use cinematic rules for our photography.

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How to Photograph for Candid Black & White Images

My favorite part of photography is capturing moments. As a second shooter for a primary photographer who knows how to pose and who pays very close attention to details, I can hide in the corner and capture candid moments as they unfold. Candid photos work so well in black and white, especially when laid out in a wedding album. Here are some of my tips to help you get the best candid images throughout a wedding day that look beautiful in black and white.

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