Capturing the Perfect Shot

What draws you to a certain photograph? What elevates a photo to outstanding? I strive for my photos to draw in the attention of my viewers, to engage them and inspire them. Once I conquered the technical aspects of my camera, I began to look for ways to improve my photography. As an amateur photographer, I always need to be on my feet because you never know when the perfect shot is going to come. I have discovered different tips and tricks to capture the perfect photo. Here are a few of them.

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Retouching Senior Portraits in Photoshop CC

I began teaching myself how to retouch images with Photoshop version 4.0 (Photoshop CC 2018 is considered version 19). To this day, I still use some of the original processes and tools for retouching. In this article, I discuss the most important step in retouching, then explore the basics of retouching skin, enhancing eye color with blending modes and layer masks, and, finally, problem-solving stray hairs.

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3 Keys of High-End Weddings

One of the goals on the vision board of a lot of wedding photographers is the high-end wedding. Depending on where you are in the world, this can have a very different connotation. I’m in the New Jersey and New York City area, one of the most expensive regions to have a wedding, where high-end means multimillion-dollar weddings at places like Cipriani and The Plaza. Whatever high-end means to you, you have to find a way to appeal to more luxurious clients. This isn’t easy, especially if you don’t run in those crowds yourself (I sure don’t). But there are ways to position yourself and your brand so you get in front of those clients and make them happy when you do.

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Are You A Failure? How to Use Failure As Fuel

We all fail. That’s life. Deal with it. Going through life chasing perfection, while noble, is exhausting. I work my ass off every day trying to be better than the day before, but no matter how hard I try, I still make mistakes. I still fail. This month I’m going to be ambitious and help you figure out how to make the most of your journey through life and business. What I’m not going to do is tell you to embrace failure. Screw that. Failure sucks, but denying failure is a recipe for disaster. Failure is how we learn. Every failure brings us a step closer to success.

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More Building Blocks for a Stronger Business in 2018

I started 2018 talking about the "slow season," and the wealth of opportunities it brings to set the stage for the new year. Just because business might be a little light this time of year doesn't mean you can sit back. It's time to get busy building future business. We've hit on your skill set, website and blog. I want to wrap up the first quarter with a mixed bag of ideas to help round out your business and set the stage to make 2018 your best year yet.

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From Commodity to Invaluable: 3 Steps to Elevating Your Perceived Value

Value is a term we hear quite a bit with packaged deals and pricing. Perceived value is what people believe something is worth. It has nothing to do with physical value. It is what our work intrinsically means to our clients. If adding value has such a strong impact on how our businesses are perceived, what can we do to systematically integrate this practice into our client experience? Supercharge your client’s perception and create immense value by focusing on: Your brand (the why), Your relationship (the who), and Your craft (the what). Here’s how to tackle each of these pillars of value perception.

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