How Will You Be Better in 2019?

It’s the end of the year. There are plenty of New Year’s resolutions, tons of hopes and lots of forgiveness for last year’s failures. Will you really change this year? Will this be the year you see your business double? Or will you once again forgive yourself for not crushing it and promise to do it better next year? You’re a photographer and you do work that you love and blah blah blah. But here’s the truth: Work that leads to success is so often work that you do not want to do. So here is a list of things you need to do this year that suck.

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The Not-So-Glamorous Life of Photographer Parents

Have you ever felt you’re failing as both a parent and businessperson? As if the two are impossible to balance? My wife, Eileen, and I sure have. But there’s good news. While we’re still far from being perfect parents (like light years away), we’ve learned a number of habits over the years that make a world of difference for us and our three children. Actually, I think my own parents taught me most of these habits—it just took me half a lifetime to realize it.

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Bald is Beautiful

Glamour photography has evolved in many ways over the years. At the heart of it is strength, beauty and a magical je ne sais quoi in the person being photographed. We see these images in makeup advertisements in magazines, on TV and on billboards. They tell us what it means to be a strong, beautiful, magical woman. But what about the times in our lives when we don’t feel anywhere near this ideal we see everywhere—like when we have just had a baby and are too overwhelmed to even take a shower or brush our hair daily; or we have just experienced a major loss and could care less how we look because we feel so miserable; or when illness takes over our body, mind and soul? I specialize in shooting glamour for women in that last scenario.

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5 Tips to Start off 2019 with a Bang

It’s important to set and stick to personal goals before even thinking about your business goals. If you can’t commit to getting to the gym or eating healthier, you will undoubtedly lack the discipline to stick to your much harder business goals. This month, I explore the importance of personal discipline and give you tips to help you hack your 2019. Personal discipline is the foundation for success.

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January 2019 Inspirations: Best Glamour Image

January 2019 Inspirations: Best Glamour Images Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Congratulations to…

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December 2018 Inspirations: Best of 2018

December 2018 Inspirations: Best of 2018 Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Congratulations to…

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Digital Tools for Success with Sal Cincotta

There is no escaping it: We live in a digital world but we operate in some old-school ways. From photography to our tax returns, we must all learn to operate efficiently and effectively in this new world. Here are some of the tools I use to run my business smoothly and make maximum use of my time. This isn’t just about saving time. It’s about giving your customers a unique experience.

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How to Film Your Own Promo Video

Back in 2012, we produced our first promo video after attending a conference and seeing that other “rock star” studios had created them. The immediate results after we released that video on our website and Facebook were astounding. We went from getting inquiries that wanted to know if we had ever shot in a dark reception to inquiries saying they knew we were the wedding photographers for them—and what could they do to book us right away? There are two main components to producing an effective promo video for your photography business. You’ll want to think about story and technique. Both are extremely important on their own, but together they become much more powerful.

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