Blog

5 Tips for Better Black & White Editing in Lightroom Classic

5 Tips for Better Black & White Editing in Lightroom Classic

When you are photographing a couple, you want to make sure you have a great tonal range. This really helps as we convert to black & white later while editing. Many of us look for contrast and texture while shooting for black & white and enhance these elements in post-production. Of course, there are multiple ways to get your Raw images converted, and in this article I have 5 tips for better black & white edits in Lightroom Classic.

Continue Reading 5 Tips for Better Black & White Editing in Lightroom Classic
The Art of Storytelling: Redefining the Traditional Princess

The Art of Storytelling: Redefining the Traditional Princess

As photographers, we recognize that we have a unique opportunity as storytellers to show the world as we see it. We love that we get to shatter existing negative stereotypes, and we love the positive energy that kids get from being part of this experience.

Continue Reading The Art of Storytelling: Redefining the Traditional Princess
A Stylized Shoot with the Profoto A1x and Sal Cincotta

A Stylized Shoot with the Profoto A1x and Sal Cincotta

Sometimes, one light is all you need to make killer images. The Profoto A1X is one of the most versatile tools in the Profoto lighting eco-system in my opinion. Not only is it powerful being used as a single light, but when combined with the Profoto eco-system of lights, you have one of the most powerful lighting systems on the planet.

Continue Reading A Stylized Shoot with the Profoto A1x and Sal Cincotta
Color Calibration with Datacolor: Perfecting Your Digital Workflow

Color Calibration with Datacolor: Perfecting Your Digital Workflow

"That's not what it looked like when I shot it!" If you've ever said or thought those words, guess what? You have a color management problem. It's so important for the images you create to look and feel the way it was when you saw the scene with your own two eyes.

Continue Reading Color Calibration with Datacolor: Perfecting Your Digital Workflow
Finding My Success by Exploring Light

Finding My Success by Exploring Light

I feel it is important for me to pass along the things I’ve learned on my photography journey. In the last few years I have also had the opportunity to teach and lecture all around the world including some of the industry’s top conferences, including the first conference I’d ever attended when I was starting out, ShutterFest. I’ve begun hosting my own workshop, The Embrace Workshop, a comprehensive photography workshop where I help new photographers expound upon their current training to grow their business just as I’ve grown my own.

Continue Reading Finding My Success by Exploring Light
Diversifying Your Photography Business in 90 Days

Diversifying Your Photography Business in 90 Days

There is no greater necessity than change. This year has brought about a lot of change for the photography industry. What was said to be a record year for many photography studios was completely upended by a worldwide pandemic that nobody could have ever predicted. If you read my article in last month’s Shutter Magazine, you will know how important it is to take action to mitigate disruption in your business.

Continue Reading Diversifying Your Photography Business in 90 Days
How My Favorite Hobby Turned Me Into a 6-Figure Entrepreneur

How My Favorite Hobby Turned Me Into a 6-Figure Entrepreneur

If it appears that my upbringing put me behind the eight ball, you’d be sadly mistaken. If you’re going to be an entrepreneur, you have to be fearless! Just wait until you learn to laugh at fear and embrace failure. If you want to be an entrepreneur, you’d better be disciplined and most certainly be prepared to outwork everyone. If you’re even thinking about long term business/career success, then you have to set extremely high standards for yourself. Individuals and companies won’t hire you for mediocrity. I employ all of these traits instilled in me during my upbringing daily in my professional and personal life.

Continue Reading How My Favorite Hobby Turned Me Into a 6-Figure Entrepreneur
10 Years of a Sustainable Business – From Fine Art to Photography

10 Years of a Sustainable Business – From Fine Art to Photography

Stay motivated and be persistent by continuing to satisfy not only yourself but your client. “Fame and fortune” will come in its own package designed especially for you. Ease into this process of your photography business and know that every mentor or professional in the industry may not be for you. Their vision should not necessarily be your vision, but you can watch at a distance and create your own.

Continue Reading 10 Years of a Sustainable Business – From Fine Art to Photography