We have spent countless hours working on our brand—everything from identifying our purpose, to networking and building relationships, to becoming a recognizable symbol in our community. Before our organization took flight, we had to establish every detail, including behind-the-scenes administrative aspects of running a charity and then photo style, color scheme and everything in between. We were laser-focused on the concept of giving through the art of photography. Whether you want to give by creating your own nonprofit or by aligning your business with an existing cause, we’d like to share with you some insights based on our experiences.
One aspect of photography that has come into play in recent years is much more prevalent to photographers than it used to be. In fact, it’s now a crucial element for all businesses, big and small. It’s the brand. While most consumers don’t know the difference between good and great photography when looking at a single image, they now instinctively know it when looking at a collection of images. Thanks to social media outlets like Instagram and Pinterest, most consumers have been passively trained to appreciate a good, consistent brand image—and recognize a bad one.
Is your brand irresistible and unforgettable? Everyone, and I mean everyone, seems to be a photographer these days. We aren’t just competing with the pros, we’re competing with consumers who have smartphones with amazing cameras. There are five major points to master if you want to be a brand that’s irresistible. Get these right, and you’re on your way to standing out in your marketplace, no matter how crowded it is.
The last time we upgraded our site was in 2011, to a popular WordPress theme. Despite its ease of use, our careful lead tracking made it clear that some pretty major roadblocks must be preventing Internet traffic from reaching us. Let’s look at some of those roadblocks—and how to fix them on your website. By the time you read this article, our brand-new Showit site will have just launched. We’ve invested a lot this year to sit down with many of the most successful web marketers in our industry. And we kept hearing the same tips about effective website design.
Your brand defines everything about your business, from the quality of your work to your involvement in the community to your reputation. It’s about the power and frequency of word-of-mouth advertising and the experience people have working with you.
Your vision is your number-one competitive advantage. Not your gear, not your fancy camera strap or your quirky logo or company name. You and your work. When someone lands on your site, they are drawn in by your imagery. Next, your personality comes into play. You nail those two things, and you will book the job. So, what does this all mean? How do you translate any of this into something actionable? Let’s get started.
I review a ton of photography websites and see a lot of failed attempts to search-engine optimize blog posts. I see SEO techniques from 10 years ago. In this article, I uncover bad SEO trends and provide guidelines for optimizing a blog post.
Welcome to the end-of-year change of pace. For most photographers, this is the time when business is slowing down and daily to-dos start to shift from being out in the field on photo shoots to hibernation in front of our computer screens. Now is the time to hunker down and plan for the success in the year ahead. It’s too easy to get lazy instead. Slacking off will hurt your business because busy season will return faster than you imagine. Here are a few ideas you can implement to make the most of your down time.
I covered the basics of beauty lighting several months ago. This month I take you on a deeper dive into beauty lighting. We’ll look at a more advanced setup I used recently to produce two killer looks for the same model. There are constants in beauty lighting: a strobe with a beauty dish acting as the keylight, a reflector or second strobe to fill in the shadows from the keylight, and classic clamshell lighting. Add a stellar creative team, additional accent lights to amp up the look and maybe some colored gels for that extra wow factor.
How to create warm beauty portraits using the Profoto A1 How to create warm beauty portraits using the Profoto A1. I have had the ability to work with the new Profoto A1 for over 6 months now and I have loved every minute of it. In this video, I want…