Building a Brand That Gives Back

We​ ​have​ ​spent​ ​countless​ ​hours​ ​working​ ​on​ ​our​ ​brand—everything​ ​from​ ​identifying​ ​our​ ​purpose,​ ​to​ ​networking​ ​and​ ​building relationships,​ ​to​ ​becoming​ ​a​ ​recognizable​ ​symbol​ ​in​ ​our​ ​community.​ ​Before​ ​our​ ​organization​ ​took​ ​flight​, ​we had​ ​to​ ​establish​ ​every​ ​detail,​ ​including​​ ​behind​-the​-​scenes​ ​administrative​ ​aspects​ ​of​ ​running​ ​a​ ​charity​ ​and then​ photo​ ​style,​ ​color​ ​scheme​ ​and​ ​everything​ ​in​ ​between.​ ​We were​ ​laser-focused​ ​on​ ​the​ concept of​ ​giving through​ ​the​ ​art​ ​of​ ​photography. Whether​ ​you​ ​want​ ​to​ ​give​ ​by​ ​creating​ ​your​ ​own​ ​nonprofit​​ ​or​ ​by​ ​aligning​ ​your​ ​business​ ​with​ ​an existing​ ​cause,​ ​we’d​ ​like​ ​to​ ​share​ ​with​ ​you​ ​some​ ​insights​ ​based​ ​on​ ​our​ ​experiences​.
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The Evolution of a Brand

One aspect of photography that has come into play in recent years is much more prevalent to photographers than it used to be. In fact, it’s now a crucial element for all businesses, big and small. It’s the brand. While most consumers don’t know the difference between good and great photography when looking at a single image, they now instinctively know it when looking at a collection of images. Thanks to social media outlets like Instagram and Pinterest, most consumers have been passively trained to appreciate a good, consistent brand image—and recognize a bad one.
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5 Tips for Creating an Unforgettable Brand

Is your brand irresistible and unforgettable? Everyone, and I mean everyone, seems to be a photographer these days. We aren’t just competing with the pros, we’re competing with consumers who have smartphones with amazing cameras. There are five major points to master if you want to be a brand that’s irresistible. Get these right, and you’re on your way to standing out in your marketplace, no matter how crowded it is.
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5 Brand Elements Your Website Needs Now

The last time we upgraded our site was in 2011, to a popular WordPress theme. Despite its ease of use, our careful lead tracking made it clear that some pretty major roadblocks must be preventing Internet traffic from reaching us. Let’s look at some of those roadblocks—and how to fix them on your website. By the time you read this article, our brand-new Showit site will have just launched. We’ve invested a lot this year to sit down with many of the most successful web marketers in our industry. And we kept hearing the same tips about effective website design.
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The Branding of Your Vision

Your vision is your number-one competitive advantage. Not your gear, not your fancy camera strap or your quirky logo or company name. You and your work. When someone lands on your site, they are drawn in by your imagery. Next, your personality comes into play. You nail those two things, and you will book the job. So, what does this all mean? How do you translate any of this into something actionable? Let’s get started. 
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The Photographer’s Slow Season

Welcome to the end-of-year change of pace. For most photographers, this is the time when business is slowing down and daily to-dos start to shift from being out in the field on photo shoots to hibernation in front of our computer screens. Now is the time to hunker down and plan for the success in the year ahead. It’s too easy to get lazy instead. Slacking off will hurt your business because busy season will return faster than you imagine. Here are a few ideas you can implement to make the most of your down time.
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Advanced Beauty Lighting

I covered the basics of beauty lighting several months ago. This month I take you on a deeper dive into beauty lighting. We’ll look at a more advanced setup I used recently to produce two killer looks for the same model. There are constants in beauty lighting: a strobe with a beauty dish acting as the keylight, a reflector or second strobe to fill in the shadows from the keylight, and classic clamshell lighting. Add a stellar creative team, additional accent lights to amp up the look and maybe some colored gels for that extra wow factor.
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