How To Get Started With Branding Photography with Mena Darré
So you want to be a personal brand photographer? According to the Census Bureau, in 2020 during the United States pandemic, more than 4.4 million new businesses were created.
Solopreneurs, entrepreneurs, start-ups and small businesses across every industry are searching for photographers to provide content that converts. The demand for branded photography is higher than ever, so it’s an excellent way to expand your photography business. The tips below will help you get started with branding photography and create a strategic approach to launching your new services.
1. Determining Client Needs With a Free Consultation
When a client reaches out, begin with a live or virtual consultation. This is your chance to understand who they are, how they stand out from their competition and what their vision is.
If they have a formal brand kit that includes their brand colors, logo, detailed demographics, website, social media and a summary of their business—have them send it over ahead of time. At the very least, visit their website and social media profiles before the consultation to get familiar with their brand.
Then, compile a list of questions to determine who they are. This should include:
- What is their background and brand story?
- Who is their target demographic?
- What solutions do their product or service provide?
- What makes them unique?
- How and where will they be utilizing their photos and videos?
- What isn’t working with their current content creation process?
- What are they looking to do differently?
In addition to discovering your prospective client’s needs, the consultation ensures that you are the right fit for one another. If the client is the right fit, clearly outline what you will need to succeed for their photoshoot. For example, if they live out of state you will need to travel to them or they will need to travel to you.