In March I wrote about websites and search engine optimization, and for this issue was asked to delve a little deeper into SEO.

Succeeding in a small business is all about bringing in new clients, and even more specifically, bringing in the right new clients. But marketing is scary. It often means putting...

Let’s clarify the title of this month’s article. “It” doesn’t all start with a blog, because if you haven’t learned the ingredients to the craft then no blog in the world is going to help your marketing efforts or build your business.

Business is definitely getting better. I’m hearing a lot of optimistic comments from photographers and seeing a positive change in different markets...

Ask yourself these questions over and over until you have an answer: What defines you as a photographer? Is there a definition to what makes your studio you?

Most of us have heard the marketing wisdom that “word-of-mouth marketing” is where it’s at when it comes to growing our businesses.

I “heart” all things NYC. If you don’t believe me, just read my bio. When I moved into my studio 12 years ago it was a dream realized. Now I can’t say the last 12 years have been a fairy tale, more like a bumpy ride on a creaky roller coaster, but I’m thankful for every day.

Word-of-Mouth Marketing is a great concept, but the “how-to” part of it is rarely talked about. Personally, 70% of my income is through word-of-mouth marketing, and the “how-to” almost all revolves around the SDE. Article by Vanessa Joy