Let’s clarify the title of this month’s article. “It” doesn’t all start with a blog, because if you haven’t learned the ingredients to the craft then no blog in the world is going to help your marketing efforts or build your business.
Photography Tutorials As artists, most of us rely on a referral network of some kind for our leads. I’d like to expand on how we utilize our referral network and provide additional ideas for you and your studio! At our studio, we have three basic categories of referrals: vendors, clients,…
Business is definitely getting better. I’m hearing a lot of optimistic comments from photographers and seeing a positive change in different markets...
Ask yourself these questions over and over until you have an answer: What defines you as a photographer? Is there a definition to what makes your studio you?
Most of us have heard the marketing wisdom that “word-of-mouth marketing” is where it’s at when it comes to growing our businesses.
//Free Photography Training The holidays are coming around and for a lot of us business owners that means gift giving to both our customers and staff. So what do you get every body? And what does your gift say to those receiving it? Is there a difference between giving them…
I “heart” all things NYC. If you don’t believe me, just read my bio. When I moved into my studio 12 years ago it was a dream realized. Now I can’t say the last 12 years have been a fairy tale, more like a bumpy ride on a creaky roller coaster, but I’m thankful for every day.
Word-of-Mouth Marketing is a great concept, but the “how-to” part of it is rarely talked about. Personally, 70% of my income is through word-of-mouth marketing, and the “how-to” almost all revolves around the SDE. Article by Vanessa Joy