Living Your Brand with Blair Phillips

Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.

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2 Ways to Quickly Grow Your Client Base with Laurin Thienes

When you are getting started, growing your client base is the most challenging and important task. If you’re a portrait photographer, you’re probably focusing on one or all of the following areas: families, seniors, children, babies.

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3 Tips for Building Your First Portfolio with Jeff Rojas

Putting together your first portfolio can be intimidating. What photographs should I choose? What type of paper should I use? Should I bind my portfolio? Should I stick to digital instead of print? Things will start to feel a bit overwhelming.

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Higher Profits, Happier Clients: Maximize Your Mini-Sessions with Phillip Blume

How is it possible that one of our studio’s major income earners, the family mini session, isn’t even represented on our website? Visit us online, and the only families you’ll see are extremely young ones—newlyweds.

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