Branding does not have to be tedious. It should be done with purpose. We think of branding as an effective, memorable characteristic or behavior that will be talked about.
Perception really is reality. Branding is one of the most commonly talked about and most preached concepts in photography.
These last few months, our studio has been busy creating for several commercial clients. The work includes logos, website design, marketing materials and social media branding. In this issue, I share several of our projects and how we got them.
Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
When you are getting started, growing your client base is the most challenging and important task. If you’re a portrait photographer, you’re probably focusing on one or all of the following areas: families, seniors, children, babies.
Putting together your first portfolio can be intimidating. What photographs should I choose? What type of paper should I use? Should I bind my portfolio? Should I stick to digital instead of print? Things will start to feel a bit overwhelming.
The two major holiday seasons for photographers in the United States are the November-December holidays and, in the spring, Mother’s Day, graduations and Father’s Day.
How is it possible that one of our studio’s major income earners, the family mini session, isn’t even represented on our website? Visit us online, and the only families you’ll see are extremely young ones—newlyweds.